Paris Fashion Week “Drive in” Fashion Show
Paris – It’s a parade that guests watch from their cars, the headlights of which illuminate the podium: the French house Coperni responded Thursday in Paris with the “drive-in” format to the epidemic that confines fashion to the virtual.
The models move between luxury electric cars parked at Bercy Arena. The guests, brought in these vehicles, stay inside to safely watch the show, inspired by the world of “night and party”, almost forgotten after a year of the Covid-19 pandemic.
A new format for Fashion week where no parade with the public is allowed. The stands are empty. Equipped with fluorescent sticks, the team members indicate their location to the cars that park on a herringbone.
In black masks, Sebastien Meyer and Arnaud Vaillant, the founding duo of the brand, come to greet the public at the end of the parade, also broadcast live on the platform of the French Fashion Federation, like all the videos of the collections.s.
According to Arnaud Vaillant, the flagship piece of this fall winter 2021 collection is a faux fur outfit that the designers have worked like a corset. “A crazy construction, it looks like a cloud!” However, it is impossible to ignore the “homewear” which has exploded in these times of confinement, teleworking or curfew. “What I love about this collection is that there is a part of the night that is more mysterious and more sensual and a part dedicated to regeneration, to comfort. We explored all the facets of the night that interested us ”, concludes Arnaud Vaillant.
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Paris Fashion Week - /10