Peugeot 2018’de Pazar Payını Nasıl Yükseltti?

2017 yılında 956 bine kadar yükselen otomobil ve hafif ticari araç toplam pazarı 2018 yılında bir milyonluk satış rekoru beklentisi ile başlayıp %35 düşüş ve 620.937 toplam satış rakamı ile kapandı. Bu zorlu yılda Peugeot, 24.905 binek, 5.247 hafif ticari olmak üzere toplam 30.152 araç satışı gerçekleştirerek pazar payını %4.2’den %4.9’a çıkarma başarısı gösterdi ve pazar payını en çok artıran dördüncü marka oldu. Bu sonuçlarla birlikte toplam satış sıralamasındaki yerini iki basamak yükseltme başarısı da gösteren Peugeot 7.liğe yerleşti. Binek araç pazarı satış sıralamasında da iki basamak yükselen Peugeot %4.1’den %5.1’e yükselttiği pazar payı ile 8.liğe yerleşti.

Bu başarının temelinde, pazar dinamiklerine ve ihtiyaçlarına paralel uygulanan ticari politikalar, müşteri memnuniyetine verilen önem ve iş süreçlerinin daha müşteri odaklı olmasının büyük payı olmuştur. Ayrıca son yıllardaki SUV atağının ve geniş ürün gamının da bu başarıda payı vardır. Özellikle sınıfının standartlarını yeniden belirleyen SUV Peugeot 3008 satış rakamları ile yılı segmentinin podyumunda kapattı.


Peugeot Türkiye Genel Müdürü İbrahim Anaç yapmış olduğu değerlendirmede: “ 2018 yılı otomotiv sektörü için oldukça zorlu geçti. Biz tüm bu olumsuz ortama rağmen olumlu sonuçlar elde edebilen birkaç markadan birisi olduk. Gösterdiğimiz performansla 2013-2018 yılları arasında pazar payımızı iki katına çıkarmış olduk. Bu başarı, grubun hayata geçirmiş olduğu işletme verimliliği iyileştirmesi ve ekiplerimizin Push to Pass planına odaklanmasının yansımasının bir göstergesidir. 2019 yılında da yeni modellerimiz ve yetkili satıcı teşkilatımızın katkısıyla her geçen gün karlı ve sürdürülebilir büyüme koşullarını iyileştirmeye devam edeceğiz.

2019 yılınd temkinli iyimser bir yaklaşımla otomotiv pazarın 520 bin civarında olacağını öngörüyoruz. Bu yılda pazar dinamiklerine ve ihtiyaçlarına paralel olarak uygulayacağımız ticari politiklar ve müşteri memnuniyetine verdiğimiz önem ve iş süreçlerimizi daha müşteri odaklı yürüterek pazar payımızı artırmaya devam etmek istiyoruz.”

Peugeot, Push to pass stratejisi çerçevesinde 2021 yılına kadar %8 Pazar payı, satış sıralamasında ilk 5 markadan biri olmak ve ithal markalar arasında ise 2. sıraya yerleşmek gibi hedeflerden oluşan orta vadeli planlarını başarıyla sürüdürüyor.



  • 대구출장안마 Reply

    24 January 2021 at 17:18

    I wanted to thank you for this very good read!! I definitely loved every bit of it. I have got you saved as a favorite to look at new things you post횜

  • 울산출장마사지 Reply

    25 January 2021 at 07:33

    Howdy! I could have sworn I챠ve visited this web site before but after going through many of the articles I realized it챠s new to me. Anyways, I챠m definitely pleased I stumbled upon it and I챠ll be book-marking it and checking back often!

  • Valencia Rasulo Reply

    25 January 2021 at 13:41

    I’m truly enjoying the design and layout of your site. It’s a very easy on the eyes which makes it much more enjoyable for me to come here and visit more often. Did you hire out a developer to create your theme? Exceptional work!

  • Claudio Hyske Reply

    25 January 2021 at 14:29

    I’m curious to find out what blog platform you are utilizing? I’m experiencing some minor security issues with my latest site and I would like to find something more safe. Do you have any suggestions?

  • big tex gas logs Beverly Hills, MI more Reply

    26 January 2021 at 21:15

    Hello, i think that i saw you visited my site thus i came to ìreturn the favorî.I’m trying to find things to improve my website!I suppose its ok to use a few of your ideas!!

  • Donnette Horovitz Reply

    27 January 2021 at 09:05

    What’s Happening i am new to this, I stumbled upon this I have found It positively helpful and it has helped me out loads. I hope to contribute & aid other users like its aided me. Great job.

  • 먹튀검증 Reply

    28 January 2021 at 03:40

    The very next time I read a blog, Hopefully it doesn’t fail me as much as this one. After all, Yes, it was my choice to read, however I really thought you’d have something interesting to say. All I hear is a bunch of whining about something you can fix if you were not too busy searching for attention.

  • 먹튀검증커뮤니티 Reply

    28 January 2021 at 04:00

    This excellent website certainly has all the info I needed about this subject and didnít know who to ask.

  • mendota gas inserts Madison Heights, MI why not look here Reply

    28 January 2021 at 06:08

    We stumbled over here coming from a different page and thought I might as well check things out. I like what I see so now i am following you. Look forward to exploring your web page for a second time.

  • Vicky Piersol Reply

    28 January 2021 at 09:09

    Valuable information. Lucky me I found your web site by accident, and I’m shocked why this accident didn’t happened earlier! I bookmarked it.

  • plumbing contractors near me Reply

    28 January 2021 at 12:59

    I was suggested this blog by my cousin. I’m now not positive whether or not this put up is written by means of him as no one else realize such unique about my trouble. You are wonderful! Thanks!

  • bathroom sink plumbing Reply

    28 January 2021 at 14:44

    Hello there First related Article very relevant I enjoyed very , desirable watch it will speak upon Web website of Company Office Furniture Status deals promotion tasks of office furniture Implementation business office modern day . with focus on Service excellent Business furniture Status is actually company Good Israel business This particular .

  • 24 hour emergency plumbing service Reply

    28 January 2021 at 14:48

    I went over this internet site and I believe you have a lot of fantastic information, bookmarked (:.

  • local plumber near me Reply

    28 January 2021 at 16:00

    Thanks for taking the time to discuss this topic. I really appreciate it. I’ll stick a link of this entry in my blog.

  • need a plumber Reply

    28 January 2021 at 16:23

    Can I merely say exactly what a relief to seek out somebody who actually knows what theyre discussing on-line. You definitely realize how to bring a difficulty to light and earn it critical. More people have to read this and see why side with the story. I cant believe youre no more well-liked simply because you absolutely have the gift.

  • 오피 Reply

    28 January 2021 at 17:19

    Does your site have a contact page? I’m having trouble locating it but,
    I’d like to shoot you an email. I’ve got some suggestions for your blog you might be interested in hearing.
    Either way, great blog and I look forward to seeing it expand over time.

  • prime plumbing Reply

    28 January 2021 at 17:24

    You’re the best, I was doing a google search and your site came up for foreclosures in Oviedo, FL but anyway, I have thoroughly enjoyed reading it, keep it up!

  • 신사역안마안마추천 Reply

    28 January 2021 at 18:20

    Excellent blog right here! Additionally your web site so much up fast!

    What host are you the use of? Can I am getting your associate hyperlink for your host?
    I want my web site loaded up as fast as yours lol

  • Glen Bucknor Reply

    28 January 2021 at 18:38

    I have fun with, result in I found exactly what I used to be looking for. You’ve ended my four day long hunt! God Bless you man. Have a great day. Bye

  • 유흥 Reply

    29 January 2021 at 00:10

    Hi, I do think this is an excellent blog. I stumbledupon it 😉 I’m going to revisit yet again since I book-marked it.
    Money and freedom is the best way to change, may you be rich and
    continue to guide others.

  • big tex gas logs Royal Oak, MI official source Reply

    29 January 2021 at 08:20

    With havin so much content do you ever run into any problems of plagorism or copyright infringement? My website has a lot of unique content I’ve either authored myself or outsourced but it seems a lot of it is popping it up all over the web without my permission. Do you know any methods to help prevent content from being stolen? I’d certainly appreciate it.

  • 교대안마안마 Reply

    29 January 2021 at 08:35

    Hi! Someone in my Facebook group shared this site with us so I came to take a look.
    I’m definitely loving the information. I’m bookmarking and will be tweeting
    this to my followers! Superb blog and excellent design.

  • Website Reply

    29 January 2021 at 13:26

    As I web-site possessor I believe the content matter here is rattling magnificent , appreciate it for your hard work. You should keep it up forever! Good Luck.

  • Get Info Reply

    29 January 2021 at 13:31

    Hello my family member! I wish to say that this post is awesome, great written and include almost all significant infos. I’d like to look extra posts like this .

  • microsoft office 2019 home and business for mac Reply

    29 January 2021 at 14:03

    Of course, what a great website and instructive posts, I will bookmark your website.Have an awsome day!

  • 유흥 Reply

    29 January 2021 at 18:20

    Hey I am so delighted I found your blog, I really found you by error, while I was
    looking on Aol for something else, Anyways I am here now and would just like to say
    many thanks for a tremendous post and a all round exciting blog (I also love the theme/design),
    I don’t have time to read it all at the minute but
    I have book-marked it and also included your RSS feeds, so when I have time I will be back to read more, Please do keep
    up the great work.

  • real wood burning fireplace Sterling Heights, MI try this site Reply

    29 January 2021 at 23:15

    I will immediately grab your rss feed as I can’t find your email subscription link or newsletter service. Do you’ve any? Kindly let me know so that I could subscribe. Thanks.

  • 유흥 Reply

    30 January 2021 at 00:17

    Howdy just wanted to give you a quick heads up.
    The text in your post seem to be running off the screen in Ie.

    I’m not sure if this is a format issue or something to do with internet browser compatibility but I thought
    I’d post to let you know. The design look great though!
    Hope you get the issue resolved soon. Many thanks

  • Männer In Damenslips Reply

    30 January 2021 at 04:57

    I just wanted to post a message to be able to say thanks to you for some of the splendid points you are sharing on this website. My time-consuming internet research has at the end been honored with reliable details to go over with my great friends. I ‘d tell you that many of us readers actually are very endowed to dwell in a very good community with many wonderful individuals with insightful basics. I feel pretty fortunate to have come across your webpage and look forward to plenty of more awesome minutes reading here. Thanks a lot once again for all the details.

  • 출장 Reply

    30 January 2021 at 09:39

    Its not my first time to pay a quick visit this website, i am visiting this
    web page dailly and take fastidious data from here daily.

  • 강남안마 정보 Reply

    30 January 2021 at 16:25

    Hello there! I could have sworn I’ve been to this site before but after browsing
    through a few of the posts I realized it’s new to me. Anyhow, I’m definitely
    delighted I came across it and I’ll be book-marking it
    and checking back regularly!

  • visio professional download Reply

    30 January 2021 at 21:23

    What’s Going down i’m new to this, I stumbled upon this I’ve discovered It absolutely helpful and it has aided me out loads. I hope to give a contribution & aid other customers like its helped me. Good job.

  • microsoft visio professional 2016 download Reply

    30 January 2021 at 23:42

    magnificent submit, very informative. I wonder why the opposite experts of this sector do not understand this. You should proceed your writing. I am sure, you have a huge readers’ base already!

  • Parkplatz Sex Reply

    30 January 2021 at 23:44

    Hey there! I’ve been reading your blog for some time now and finally got the bravery to go ahead and give you a shout out from Lubbock Texas! Just wanted to mention keep up the good job!

  • ms visio 2016 64 bit Reply

    31 January 2021 at 11:21

    I’m still learning from you, but I’m trying to reach my goals. I absolutely enjoy reading everything that is posted on your blog.Keep the tips coming. I loved it!

  • septic tank services Reply

    01 February 2021 at 13:40

    Hi this is a great site that you have, thanks for sharing it with the world

  • blog link gardening half Reply

    01 February 2021 at 23:39

    Hey, I am glad that I found your post. Itís much simpler to absorb than from the other bloggers. Yours is very easy to follow in order to do it by me. I tried it and it worked pretty great. Love, Lindy

  • basics garden soil Reply

    02 February 2021 at 02:18

    The subsequent time I learn a weblog, I hope that it doesnt disappoint me as much as this one. I imply, I know it was my choice to learn, however I actually thought youd have one thing attention-grabbing to say. All I hear is a bunch of whining about one thing that you possibly can repair in case you werent too busy in search of attention.

  • 토토사이트 Reply

    02 February 2021 at 10:47

    Howdy! I could have sworn Iíve been to your blog before but after going through many of the articles I realized itís new to me. Anyways, Iím certainly delighted I discovered it and Iíll be bookmarking it and checking back frequently!

  • 메이저사이트 Reply

    02 February 2021 at 17:23

    Hey there! I just want to give you a big thumbs up for your excellent information you’ve got here on this post. I will be returning to your site for more soon.

  • Gout In Feet Reply

    02 February 2021 at 19:15

    I have read some good stuff here. Definitely value bookmarking for revisiting. I wonder how a lot attempt you put to make the sort of magnificent informative website.

  • twitter clipsitnet Reply

    03 February 2021 at 07:37

    Appreciating the persistence you put into your site and detailed information you present. It’s awesome to come across a blog every once in a while that isn’t the same out of date rehashed material. Fantastic read! I’ve saved your site and I’m adding your RSS feeds to my Google account.

  • Reply

    03 February 2021 at 13:19

    Just bookmarked this blog post as I have found it rather helpful.

  • 토토사이트 Reply

    03 February 2021 at 14:57

    Spot on with this write-up, I actually think this website needs far more attention. Iíll probably be back again to see more, thanks for the information!

  • Visit Website Reply

    03 February 2021 at 17:42

    Wow, amazing weblog structure! How lengthy have you ever been running a blog for? you made blogging look easy. The total glance of your site is wonderful, let alone the content material!

  • website authority Reply

    04 February 2021 at 04:10

    I am really enjoying the theme/design of your weblog. Do you ever run into any browser compatibility problems? A couple of my blog visitors have complained about my site not working correctly in Explorer but looks great in Safari. Do you have any suggestions to help fix this problem?

  • domain authority Reply

    04 February 2021 at 12:10

    I just could not depart your site before suggesting that I actually enjoyed the standard information a person provide for your visitors? Is going to be back often in order to check up on new posts

  • Elvis Deisher Reply

    04 February 2021 at 13:59

    Hello my loved one! I want to say that this article is amazing, nice written and include almost all vital infos. I’d like to see extra posts like this .

  • zortilonrel Reply

    08 February 2021 at 04:39

    There is visibly a bundle to realize about this. I feel you made various good points in features also.

  • Zenobia Truskowski Reply

    12 February 2021 at 15:12

    I am interested in more information. How can I contact you?

  • Israel dedicated server Reply

    13 February 2021 at 04:38

    Pretty great post. I just stumbled upon your blog and wanted
    to say that I have really loved browsing your weblog posts.

    In any case I will be subscribing in your rss feed and
    I hope you write once more soon!

    Feel free to surf to my web site – Israel dedicated server

  • best cbd oil for dogs Reply

    16 February 2021 at 02:01

    Hello, I think your blog might be having browser compatibility issues.
    When I look at your blog site in Opera, it looks fine but when opening in Internet Explorer, it has some overlapping.
    I just wanted to give you a quick heads up! Other then that,
    fantastic blog!

    Here is my web-site – best cbd oil for dogs

  • cbd oil for dogs Reply

    16 February 2021 at 02:16

    I always spent my half an hour to read this web site’s articles or reviews daily along with a cup of coffee.

    my homepage: cbd oil for dogs

  • best cbd gummies Reply

    16 February 2021 at 06:14

    Attractive section of content. I just stumbled upon your site and in accession capital
    to assert that I get actually enjoyed account your blog posts.
    Anyway I’ll be subscribing to your augment and even I achievement you access consistently quickly.

    Feel free to visit my webpage best cbd gummies

  • cbd oil near me Reply

    16 February 2021 at 08:28

    This is the right webpage for anybody who really wants to understand
    this topic. You realize so much its almost tough to argue with you (not that I personally will
    need to…HaHa). You definitely put a brand new spin on a subject that has been written about for a long
    time. Excellent stuff, just great!

    Here is my site: cbd oil near me

  • best cbd for dogs Reply

    17 February 2021 at 01:28

    whoah this weblog is great i love studying your articles.
    Keep up the great work! You recognize, a lot of individuals are searching
    round for this information, you could help them

    My web-site :: best cbd for dogs

  • taxi Armentieres Reply

    21 February 2021 at 01:26

    Today, while I was at work, my cousin stole my iphone
    and tested to see if it can survive a thirty foot drop, just so
    she can be a youtube sensation. My apple ipad is now broken and she has 83 views.

    I know this is entirely off topic but I had to share it with someone!

    my web page: taxi Armentieres

  • VTC LILLE Reply

    21 February 2021 at 02:14

    Why visitors still make use of to read news papers when in this technological world the whole thing is existing on web?

    Feel free to surf to my site :: VTC LILLE

  • see here Reply

    21 February 2021 at 20:58

    Really when someone doesn’t be aware of after that its up to other visitors
    that they will help, so here it happens.

    my webpage – see here

  • best cbd oils Reply

    22 February 2021 at 20:53

    Hi to every single one, it’s really a good for me to go to see this web page, it contains valuable

    my web site best cbd oils

Leave a Comment