This analysis deals with the Procter & Gamble share, which is included in the “Household Products” segment. The stock will be listed on December 18, 2021 at 12:42 a.m. on its home stock exchange in New York at USD 161.11.

Our analysts have rated Procter & Gamble according to 8 criteria. Each criterion defines a “Buy”, “Hold” or “Sell” assessment. The overall assessment results from the individual results of this analysis.

1. Industry comparison share price: Procter & Gamble achieved a performance of 9.91 percent in the past 12 months. Similar stocks from the “household products” industry are up an average of 16.5 percent, an underperformance of -6.59 percent compared to the industry for Procter & Gamble. The “Consumer Staples” sector had a median return of 14.28 percent last year. Procter & Gamble was 4.37 percent below this average. The underperformance in both industry and sector comparison leads to a “sell” rating in this category.

2. Dividend: Procter & Gamble currently pays dividends only slightly lower than the average for the household products industry. The difference is 0.63 percentage points (2.34% versus 2.97%). Because of this small difference, the dividend policy of the share is rated “Hold”.

3. Sentiment and buzz: At Procter & Gamble, a clear change in the mood towards the negative could be observed in the last few weeks. A change in the mood occurs when the majority of market participants in the social media, which form the basis of this evaluation, have a tendency towards particularly positive or negative topics. Since Procter & Gamble registered negative abnormalities on this point, we rate this criterion as “Sell”. Regarding the strength of the discussion or, in other words, the change in the number of contributions, no significant differences could be identified. We reward this with a “hold” rating. In summary, Procter & Gamble therefore receives a “Sell” for this level.