Social Marketing and Video Useful Tools in the Dealership

With the COVID-19 crisis, many businesses and dealerships have adjusted their marketing strategies and customer contact tools.
According to a study carried out by Kiriom, dealers in the “new normal” will launch the “hunt” for the customer, betting especially on the digital channel. The digitization of the dealership is accelerated and the marketing strategies and the ways of communicating with the client change. According to PureCars, digital automotive marketing specialists, in the current context social marketing and video will become really useful tools at the dealership.

From the entity they affirm that it is almost “obligatory” that the dealership readjusts the marketing strategy used and focuses on new priorities. According to their data, those dealers who invested in social marketing saw sales volume increase by 30% compared to those who did not include actions of this type.

PureCars claims that many dealers have used this tool during the pandemic, communicating their contribution to aid in the fight against COVID-19. “It will be important to take advantage of this way of connecting, educating and interacting with consumers in the new normal, looking for emotional aspects.”

With this marketing strategy, they also indicate that video will play an important role as it will help make the message more memorable and lasting over time. “In the use of video, there could be the difference between the marketing action being good and obtaining good results. Or that it is not and fails ”.

The importance of using video

Para refrendar su postura sobre el uso del vídeo, aportan una serie de datos sobre su importancia en el presente y en el futuro a la hora de comunicarse con el cliente.

El 81% de las empresas utilizan el video como herramienta de marketing, en comparación con el 63% en el último año. ( Hubspot )
Para 2022, los videos online representarán más del 82% de todo el tráfico de Internet de los consumidores, 15 veces más que en 2017. ( Cisco )
Los usuarios ven más de mil millones de horas de video cada día en YouTube. (YouTube )

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Summary

With the COVID-19 crisis, many businesses and dealerships have adjusted their marketing strategies and customer contact tools.

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