India‘s first and fastest growing D2C omnichannel Ayurvedic lifestyle brand, has raised $12.2 million in its Series A funding round from India’s largest consumer VC fund, Sixth Sense Ventures, raised. Other participants included the actress Kajal Agarwal, well-known start-up founders and venture debt funds. The company was also featured in special episode 51 of Shark Tank India.

The brand has seen unprecedented growth over the past 10 months. It has grown by more than 300% with a strong omnichannel distribution channel leveraging retail and online channels. Starting with the MEA area with the start in Dubai, T.A.C has recently entered the worldwide markets.

Within a short period of time since establishment, T.A.C has attracted more than 2 million customers with the best-selling product ranges of Kumkumadi, Eladi and Methi and managed to raise funds even during the global funding winter. The funds will also be used for the “Digitalization of Ayurveda” with the “T.A.C App” to be released soon – through this revolutionary mobile application, users can get advice on Ayurvedic health care around the world.

Shreedha Singh, Co-Founder and CEO of T.A.C. and Khadi Essentials, added: “We will take the love we have received from our millions of consumers in India to other regions. Our Kumkumadi skin care range for radiance and youthful skin is very popular and our Ayurvedic formulas have global certifications and clinically proven results.”

Param Bhargava, Founder, T.A.C. and Khadi Essentials, stated, “I am excited about the significant growth potential in the Ayurvedic beauty and personal care (BPC) category worldwide, which is expected to grow from $12 billion to $30 billion over the next five years. We will be very happy to cooperate with the right players who are responsible for Ayurveda and T.A.C. can enable disruption and exponential growth in all regions.”

Nikhil Vora, Founder and CEO of Sixth Sense Ventures said, “T.A.C is conquering shelf space in areas dominated by incumbents to become a global omnichannel beauty and wellness brand. It is very exciting to work with the extremely passionate and determined duo Param and Shreedha to realize their vision!”

The vision of T.A.C. is HEAL, meaning Help Embrace an Ayurvedic Life. Recognizing the life-changing potential of Ayurveda, the brand offers uncompromising, pure and superior quality.