The Boycott Against Facebook is Growing 160 Companies are Signing on
The organizers of a campaign to boycott advertising on Facebook have been supported by a number of multinational companies, including Unilever, Verizon, Starbucks and Coca-Cola. Organizers now want the advertising boycott to become global.
The purpose of the boycott is to stop hate-filled posts in social media. Since the campaign started earlier this month, over 160 companies had signed up this weekend to stop buying ads on Facebook during the month of July.
“The next step is global pressure,” said Jim Steyer, CEO of Common Sense Media, which is behind the campaign. One of the goals is to get several European companies to participate in the boycott.
Want to stop hate mail
In response to the boycott demands, Facebook on Sunday stated that the company has more work left to do and that it is working with human rights groups and experts to develop new tools against hate speech. Facebook also stated that the company’s investments in artificial intelligence make it possible to find 90 percent of hate mail before users report them.