Volkswagen Apologizes for “Racist” Advertising Video

A VW advertising video has caused of racism allegations: In the clip, a black man is pushed through the area by an oversized white hand. The company has begun to apologize.

After violent criticism of an Instagram commercial for the new Golf, Volkswagen apologized for the video. The short sequence, which was heavily criticized on social networks, shows a black man being pushed through the picture by a huge white hand and then snapped into the entrance of a house.

“The video is borderline and completely racist in its effect,” said Tahir Della, spokesman for the initiative Black People in Germany. “Without question: the video is wrong and tasteless,” said the company in Wolfsburg.

One can understand that the clip leads to outrage and anger among many observers. “We distance ourselves from it and apologize for it. We will explain how this could happen – and draw the consequences.”

Works council chief Bernd Osterloh said: “I’m ashamed of this spot. I certainly speak for the entire workforce.” Lower Saxony’s Prime Minister Stephan Weil called the video “clearly racist and inhumane”.

It was not to be understood that the “shocking” video had not been stopped before it was released. “This topic will certainly also have an aftermath in the committees,” said the SPD politician, who sits on the VW board as a representative of the state of Lower Saxony.

Irritating sequence of letters
For a moment, towards the end of the advertising film for the new Golf model, there was also a sequence of letters, the insertion of which suggested the word “Negro”. “Against the backdrop of our own company history, Volkswagen is positioning itself against all forms of racism, xenophobia and discrimination,” said the company.

 

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Summary

A VW advertising video has caused of racism allegations: In the clip, a black man is pushed through the area by an oversized white hand. The company has begun to apologize.

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