Zuckerberg joins Facebook, Instagram and WhatsApp in One Application
According to recently revealed “The Wall Street Journal”, the young man plans to integrate Messenger, Instagram and WhatsApp in a single application. The objective is to unite under the same structure the three main messaging services owned by Facebook.
It should be remembered that the largest social network bought Instagram in 2012 for one billion dollars. Two years later, Facebook bought WhatsApp for almost 22,000 million dollars. Since then, Zuckerberg is the owner of a large part of our digital life.
Although everything points to the unification will not be until 2020, there are those who already point to a large anti-competitive damage. In fact, the defenders of the antitrust law are already launching the first warnings of how this new movement will influence.
We must recognize that, at least, the plan is interesting. As recounted by «Recode», Zuckerberg would create what would probably be the largest messaging network in the world, with more than 4,000 million user accounts.
The key, now, is what benefits will Facebook obtain with this unification? The company is going through a serious crisis marked by major scandals since the outbreak of Cambridge Analytica last year, which has caused a slowdown in user growth.
But Zuckerberg will have to solve a bigger problem: how to make money with his new platform. Facebook earns little with Messenger and WhatsApp, hence the leading instant messaging application will introduce ads, as it already happens in Instagram and part of Messenger. The company also plans to charge small businesses for the use of WhatsApp but the reality is that Facebook has not yet defined the business of private messages.
On the other hand, it should be remembered that WhatsApp has already been accused of transferring data from users to Facebook. In this sense, the union of the three applications will undoubtedly influence the privacy and security related to their encryption.
At the moment, WhatsApp requires the user’s phone number in order to use the «app». Instagram, however, works in a very different way. In fact, anyone can register in the social network of photography even with a pseudonym.
The other part of the plan has to do with encryption. Will all services be encrypted? WhatsApp already has the encryption “end to end” and Messenger too, although it is optional. The other key to discover is what will happen with Instagram.