Apple Offers Replacement for the Old iPhone Battery
Just as Apple’s financial forecast for the first quarter of 2019 has brought huge impact on Apple itself and related supply vendors, Apple CEO Tim Cook also told investors and shareholders that Apple failed to reach the previous level.
The reason for the financial forecast, in addition to the well-known new iPhone pricing is too high, there is a noteworthy key point, that is, Apple’s new iPhone sales are affected by the 2018 old machine discount battery service, making consumers change The willingness of the new machine has been reduced, which has impacted Apple’s revenue.
In a note to investors and shareholders, Tim Cook said that the recent Christmas and New Year holidays have traditionally been the peak season for consumption in Europe and the United States, which is the most enthusiastic stage of sales for Apple products during the year. But at this stage in 2018, consumers did not have more choices to buy a new iPhone. One reason was the impact of the 2018 old iPhone discount battery service.
Of course, most users are on the sidelines of the new iPhone, a large percentage of which is due to the high pricing of the new iPhone in 2018, and the impact of the replacement for the old iPhone replacement battery is only part of it. But this part also shows that in the future, Apple’s operating strategy will definitely consider the operational needs and make decisions.
At present, Apple has not released the first quarter of 2019, so it is impossible to know how much revenue Apple lost. However, this time Apple has long said that it will not announce detailed sales data. According to previous financial projections, the original total revenue for the first quarter of 2019 will be between $890 and $93 billion, and today it is down to $82 billion, which is also lower than the $84 billion for the same period in 2018. Therefore, it will remain to be seen how Apple will recover its downturn.