Beiersdorf is Growing Faster Than Expected

Beiersdorf grew faster than expected last year. The sales of the Nivea manufacturer were well above expectations at a good seven billion euros. The Tesa adhesives division fared even better.
Hamburg The cosmetics manufacturer Beiersdorf has grown faster than expected thanks to new products and good business worldwide and has gained market share. Thanks to a strong final quarter in the past year, group sales increased organically by 5.7 percent to a good seven billion euros, the Dax group announced on Monday based on preliminary figures. The Hamburg-based company thus exceeded its own forecast of a four to five percent increase in sales.
“In the past fiscal year, Beiersdorf once again demonstrated its high effectiveness and competitiveness,” said CEO Stefan Heidenreich. All core brands contributed to the growth: Nivea, Eucerin, Hansaplast and La Prairie. Beiersdorf is also optimistic about the fiscal year that has just started: “We have reason to approach fiscal year 2018 with cautious confidence.
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Summary
Beiersdorf grew faster than expected last year. The sales of the Nivea manufacturer were well above expectations at a good seven billion euros. The Tesa adhesives division fared even better.
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