Chiara Ferragni And the Dior Dress for the Preview of the TV Series The Ferragnez in Milan

Chiara Ferragni chooses a long Dior couture dress for the Milanese premiere of the TV series that sees her protagonist with her family.

The Ferragnez, the most anticipated Italian TV series of the year, is officially about to arrive. After the preview in Madrid, in fact, it is the turn of Milan and the Odeon Cinema, chosen as the official location of the event that will reveal – to a small number of lucky guests – the fiction produced by Amazon Studios. A decidedly important premiere for Chiara Ferragni, who for the occasion chose to wear a long Dior Haute Couture dress made especially for her by Maria Grazia Chiuri, creative director of the French brand and longtime friend of Chiara – so, in 2018 , had also signed the wedding dress.

“I really like dressing Chiara Ferragni. She is a young woman who I respect very much for how she managed to create and develop a new type of profession, becoming a pioneer in her field of hers, and at the same time managing to build a strong and happy family. For the Milanese premiere of her The Ferragnez series, I designed an asymmetrical draped dress in petrol blue tulle, entirely embroidered with emerald green beads. Expression of the utmost haute couture savoir-faire, the sense of timeless and powerful femininity that it transmits will make it unforgettable on this special evening ”declared Maria Grazia Chiuri exclusively to Vogue Italia.

The making of the Dior dress
Four people, 300 hours of embroidery and another 100 hours of final work in the atelier were needed to transform Chiuri’s custom made look into reality. The result? Wonderful. The confirmation of the craftsmanship of the maison’s workers and the timeless elegance of Dior, but also the umpteenth proof of Chiuri’s refined taste, which somehow always manages to give the classic fairytale dress a new and original flavor. Whether it is the choice of a tone that mixes green and blue, the very light mesh, which over the tulle amalgamates bright beads or the neckline draped in a harmonious asymmetry, it doesn’t matter: we still liked this look a lot.