Coca-Cola-CIO Brings Digitalization to the Beverage Trade

The beverage trade is highly fragmented and “non-digital” – a perfect target for disruption, platforms and new technologies. Christian Rasche, CIO of Coca-Cola European Partners, wants to be digital first. Coca-Cola European Partners (CCEP), as the concessionaire of The Coca-Cola Company in Germany, sells their beverages to the intermediate trade, who in turn sells them...
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