This is the New Drink that Mixes Coca-Cola with Jack Daniel’s
Jack & Coke is inspired by the classic bar cocktail. It will be made with Jack Daniel’s Tennessee Whiskey and Coca-Cola and will be available worldwide.
Brown-Forman Corporation and Coca-Cola announced Monday their new global relationship to introduce the Jack & Coke cocktail, also known as Whiscola, as a ready-to-drink (RTD) cocktail option.
Jack Daniel’s & Coca-Cola, the companies said, is inspired by the classic bar cocktail, will be made with Jack Daniel’s Tennessee Whiskey and Coca-Cola and will be available in markets around the world, with an initial launch planned for Mexico at end of 2022.
“This relationship brings together two classic American icons to bring consumers the taste experience they love, in a consistent, convenient and portable way,” said Lawson Whiting, CEO and President of Brown-Forman Corporation, the largest American company. of wines and alcoholic beverages, cited in a statement.
“Brown-Forman has been a leader in the ready-to-drink category since we launched our first Jack Daniel’s RTD more than 30 years ago. Coca-Cola perfectly complements Jack Daniel’s and our existing RTD offerings, allowing us to accelerate expansion and continue to grow our business around the world,” he added.
Meanwhile, James Quincey, President and CEO of The Coca-Cola Company said that with this launch they are keeping consumers at the center of everything they do as they continue to develop their portfolio as a comprehensive beverage company, and that includes new products under its Coca-Cola brand.
This is the New Drink that Mixes Coca-Cola with Jack Daniel's - /10
Jack & Coke is inspired by the classic bar cocktail. It will be made with Jack Daniel's Tennessee Whiskey and Coca-Cola and will be available worldwide.