Coca-Cola has started its plan to promote the glass container in the hospitality industry in Andalusia, which will be carried out throughout the year, and whose objective is to offer the sector a broad and exclusive portfolio, with 9 brands and 71 references, with which contribute to revitalize the hotel business. Coca-Cola wants glass to be the packaging for bars, cafeterias, restaurants and hotels.

Coca-Cola‘s proposal is based on three pillars: the growth that this container offers its customers with a variety of products and sizes, which allow all consumption occasions to be covered; the best experience for its consumers, and its commitment to sustainability, exclusively for the hospitality sector.

Regarding the growth of hotel businesses that offer glass, the exclusivity of this container for the sector allows them to differentiate themselves and offer a differentiated service and attention to their customers.

In this sense, according to a study by Conecta for Coca-Cola, 80% of consumers prefer the glass container when they go to a hotel establishment, and its iconicity, quality, experience, and sustainability stand out.

Added to all this, the glass container is considered the most sustainable for the hospitality industry due to its circularity. It is a recyclable and returnable container, which Coca-Cola collects, returns to its factories and refills. According to the latest Coca-Cola sustainability report in Spain, 91% of the glass it produces is returnable. The sustainable management of packaging is one of the main challenges for Coca-Cola, which works to use fewer materials in production processes, and to collect and recycle all that is used. Glass represents 10% of the containers that Coca-Cola puts into circulation in Spain and 73% in the hospitality sector.

Eugenio Molina, Commercial Director of the South Area of Coca-Cola Europacific Partners Iberia, explained that “Coca-Cola is committed to promoting glass as the ideal format in the hospitality channel where it plays a fundamental role and fulfills a key role”. In this sense, Eugenio Molina added that “it has a recognizable design and provides the best consumer experience, and it also becomes the most sustainable container for this moment of consumption thanks to being returnable and having an average lifespan of 25 before to be recycled, which is equivalent to an average of 7 years.

This year, Coca-Cola celebrates its 70th anniversary in Spain, a story that began with the production of the first glass bottle in 1953, and which arrived in Andalusia in 1954. Currently, the six plants that Coca-Cola has in The national territory produces and distributes glass bottles, including the Seville plant.

This plant, inaugurated in 1998 and which this year celebrates its 25th anniversary, has a surface area of more than 48,000 m2 and produces more than 110 million liters of glass bottles, with which it reaches more than 34,800 hospitality customers in Andalusia.

Glass, as an exclusive and unique container for this sector, has been a constant bet in the Coca-Cola business. In 2015, it presented the returnable glass container, inspired by the iconic brand bottle from 1915 (the first glass container to be patented in the world). In 2017, it launched Royal Bliss for the Horeca channel, an innovative range of returnable glass mixers. That same year, the Fanta bottle also changed its format, lighter and with greater capacity.