Facebook Further Cracks Down on Advertising Discrimination, Restricts…
Recently, FB announced the expansion of its management scope with the aim of strengthening the fight against online advertising discrimination.
Facebook (FB) was sued by the U.S. government in March this year for discriminatory online advertising. Later, FB reached a settlement with the ACLU and civil rights organizations. Recently, FB announced the expansion of its management scope with the aim of strengthening the fight against online advertising discrimination.
Facebook has been taking steps to prevent discriminatory advertising and to prevent advertisers from purposefully selecting customers when they advertise. FB announced the creation of a new ad management tool (Facebook Ad Manager) that not only manages ads on the web, but also monitors its Instagram and Messenger apps.
New regulations require that advertisers no longer be able to send advertisements based on age, gender, ethnic culture, and other customers when sending advertisements about housing, employment, and credit, limiting the options for targeted customers.
With immediate effect, Facebook will establish a database of advertising materials and add employment and credit advertising content to the asset database. Regardless of regulators, civil rights organizations, or journalists, you can always check in the database how advertisers are placing relevant housing ads on Facebook.