Giorgio Armanit Presented the Giorgio Armani Prive Collection

Giorgio Armanit presented the Giorgio Armani Prive collection on the Parisian haute couture platform, one of the giants of fashion.

A geometric study of necklines cleverly defines the dresses. Everything is lightness. Everything is colour, and a new joyfulness.
Watch the GiorgioArmani Prive In Omaggio a Milano show on IGTV now


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“I wanted to show this Prive that represents the excellence of my Milanese atelier live but the conditions of the pandemic did not allow it – explains Giorgio Armani, in great shape and always focused on his work – and then here I am online in the Parisian calendar with this video exciting set in the halls of Palazzo Orsini, in via Borgonuovo 11. My dresses in these eighteenth-century rooms made me entitled this Armani Prive as a Tribute to Milan “.

Giorgio Armani praises the city that welcomed him at a very young age and launched him into the universe of fashion and made the greatest of designers because “Milan can be a city of elegance, it expresses calmness, it stands apart, for this reason it is an island in the world. A city of not exhibited but profound elegance “.

In designing this collection, the designer felt that women increasingly want gentle and light dresses, thin but with character like certain couture jackets with perfect and saddle shoulder straps, without any arrogance, like the jewel lapels, the organza rose that emerges from the sinuous evening dress, the tulle corollas on the velvet, the Klein blue of the bark tulle dress for which 150 meters of fabric are needed.

Prodigies of an atelier that works for refined and wealthy ladies who aspire to have the exclusivity of Armani Prive in their wardrobe. “Despite the difficult period – says Giorgio Armani – we have always worked and Mrs. Luciana Pasquon who directs the atelier and takes care of the wishes of the customers was able to help in the choices also with online work. The Middle East has rewarded us, Saudi princesses continue to marry! “.

Armani is convinced that “fashion must be resumed in the hands of those who make it”: and here is the choice of Palazzo Orsini which he bought in 1996, its stuccoes and its mirrors under the eighteenth-century frescoes by Andrea Appiani, to tell the world of fashion in this time only virtual how beautiful Italy is, how beautiful Milan is and the couture that is rooted in the history of fashion. By democratically offering the whole world with the Internet a front row seat for everyone. Of course, nothing can ever replace a live show that remains “indispensable”.

“I like to think that my work always respects Nature – continues Armani – to rediscover true beauty and teach young people to live beyond the trends of the moment”.

“High fashion – concludes Giorgio – is not done for profit but to maintain contact with beauty. I say no to the madness of style that I see on too many catwalks, true fashion is another thing and I feel everything the responsibility of my eight thousand employees “.


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Reviewer overview

Giorgio Armanit Presented the Giorgio Armani Prive Collection - /10


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