The company offers a new opportunity in the market: it is the first fast food chain in the country, a sector that is constantly expanding.

The franchise business continues to expand in Argentina and more and more entrepreneurs invest to have their own store.

This model is a great alternative, since it allows you to bet on a “proven” business that will offer a monthly return. In addition, it makes it possible to invest in a recognized brand, which will provide:

Along these lines, there is a new and innovative brand that could be a great option: JOY Burgers, is the first 100% vegan fast food chain in Argentina.

This franchise offers a 360° plant-based experience, recreating familiar flavors and textures from the world’s most famous fast food chains.

From an alliance with the company Felices Las Vacas, leader in animal protein substitute products in Argentina, they achieved a unique and exclusive recipe for Joy.

Its menu includes beef and chicken flavored burgers, macaroni and cheese, and replica nuggets and fried chicken, among other alternatives. In addition, everything is served in recyclable and compostable packaging.

JOY Burgers: how to contract the franchise

Matías Cabrera, one of the founders of the franchise, tells iProUP “the procedure is to contact the franchisee, choose a place that is available and that we see is viable for the landing of the brand, and choose a jointly approved location.”

It also indicates that, in this procedure, they take an initial deposit of US$10,000 and then the second installment is paid, when the premises are ready to open.

Regarding the choice of property, the businessman remarks that they are looking for “a gastronomic venue, a brewery or a hamburger bar. This gives us the advantage of being a habitable place. In this way, in two or three months it can be transformed into a a JOY”.

“On the other hand, if it is a corner where another type of business works, for example, it can take two more months,” he adds.

On his part, the employees of each location are chosen by the franchisee, “to whom we always recommend that they be trusted by him” and he adds: “We constantly train and evaluate them,” he highlights.

JOY Burgers: how much does the franchise cost and recovery period

“The cost of the initial investment is around US$80,000 and the estimated recovery is made in two years, contemplating the country’s inflation,” Cabrera points out.

On the other hand, it is necessary to take into account the first disbursement in merchandise that, according to the entrepreneur, also has a part of packaging and “is around approximately $2 million.”

JOY Burgers: what are the advantages of franchising

“JOY Burgers is a good option as an investment, mainly because of the easy operation and the support of the brand, it does not need qualified labor except for a manager, who we always recommend to be trusted by the franchisee, to manage the cash register”, Cabrera points out.

“Then, we have an operating system that allows us to monitor the premises and evaluate purchases, sales, waste, etc.”

In addition, Cabrera points out that it is a purely fast food business with a diagrammed and delimited process, which, if followed perfectly, is very simple to operate.

“I think the advantage of this proposal is that the vegan market is growing day by day, month by month, year by year. It’s not just about the vegan niche, in fact half of our customers are flexitarians or follow a traditional diet and they choose us because there is a global trend to reduce meat consumption”, .