It will be called Threads. Supporters include the Dalai Lama and Oprah

The code name is ‘Project92’, in reality it is the challenge that Mark Zuckerberg wants to launch on Elon Musk’s Twitter.

A new platform, similar but more efficient and “healthier” than the one purchased by the owner of Tesla which would already have among its future users celebrities with millions of followers.

The code name is ‘Project92’, in reality it is the challenge that Mark Zuckerberg wants to launch on Elon Musk’s Twitter.

A new platform, similar but more efficient and “healthier” than the one purchased by the owner of Tesla which would already have among its future users celebrities with millions of followers.

The idea of a Twitter 2.0 was communicated by Chris Cox, chief product officer of Meta, the company that owns Facebook and Instagram, in a meeting with top executives which he reports on the specialized site ‘The Verge’.

“We have heard from creators and public figures and they have told us that they want a platform managed in a healthy way, which they can trust and rely on for the dissemination of their content”, explained the manager, explicitly calling the new social network “a response to Twitter “. Cox also claimed to be already in contact with US talk-show star Oprah Winfrey and the Dalai Lama, respectively 42 and 19 million followers, who would be ready to ditch Twitter to get on Meta’s bandwagon. The ‘coding’ of ‘Threads’, this is the name of the new product, started in January and is expected to start as soon as possible.

It will be an app that you will access with your Instagram credentials so that you can directly transfer your followers. Cox explained that the goal is to create a “secure, easy to use and reliable” platform. From a screenshot of the app published on The Verge it is striking that the interface is very similar to that of Twitter: blue ticks, profile photos and the ability to “like”, “reply” or “repost”.