Max Mara’s Jet Set Cruise

Inspired by Truman Capote jet-seters, the Max Mara house has imagined a dressing room with graceful casualness. Beautiful!

First, we closed our eyes. As if enveloped by the full sun that floods Ischia, little neighbor of the indecent Capri, and by the memory of a Lee Radziwill or other “Swans”, elegant wealthy Truman Capote who migrated from Fifth Avenue to the Italian Riviera. The socialite’s writer wrote “Local color”, a marveling account of his stay in this Eden off the coast of Naples. All this iconography inspired the very convincing Max Mara Cruise collection, signed Ian Griffiths, unveiled in the garden of the Mezzatorre hotel, once owned by Visconti.

But hay for nostalgia despite the weight of references. On the contrary, the proposed wardrobe now belongs to a very active woman during the day and almost cool in the evening, at odds with idlers in a cocktail dress. Basically, why choose between relaxed and pretty? Here, the synthesis occurs thanks to evening joggers, leather scarves, a plethora of variation of the house coat “101801”, perfect rope sandals, geranium luggage, short pink riding hood dresses; all in technical materials and in a palette as soft as a day on this other island of beauty. Result, we replay in the future a time when the jet-set still designated a handful of happy people. Isn’t that bad for a fashion business?