Netflix Wants to do Without Apple to Charge Customers

The video platform seeks to gain some independence vis-à-vis Apple, which levies a margin on the subscriptions of some iPhone users.

Would Netflix be ready to ask for a divorce? Starting in September, the online video platform will no longer charge its users via iTunes, the Apple service, which is used to make transactions on the iPhone and iPad. The goal for Netflix: no longer share its income with the US giant of new technologies. Indeed, for each transaction made via its services, Apple levies a certain percentage. This is the case if a user has subscribed directly to his iPhone, rather than going to the Netflix site to create his account before downloading the application.

This new method of billing is already tested by Netflix and will be effective from October in thirty countries in Europe (including France), Latin America and Asia, according to the site Techcrunch.

For the moment, it is possible to subscribe in two main ways to Netflix: on the mobile application or on its website. During the “test” in selected countries, some users will not be able to subscribe via the application. It will first create his account on the site of Netflix, then connect to his mobile. In this way, the transactions will no longer be handled by Apple.

Similar practices at Google
If this test came to generalize, it would be a blow for Apple. Netflix is ​​the second-largest application for iOS revenue in the US, according to AppAnnie. Currently, Apple collects 30% of revenue in the first year of a subscription; this share then drops to 15%. Google has similar practices on Google Play, its app store. Some companies also offset the margins of Apple and Google, pushing up the bill for their users who subscribe directly to an application.

Originally, the Apple App Store, which has just celebrated its tenth anniversary, was an advantageous system. The platform allowed applications to reach a large audience (iPhone and iPad users) and certain services such as a simple billing system. This opportunity has made the popularity of many applications, but also the wealth of Apple. In 2017, the company had a turnover of nearly $ 30 billion in “services”, a category that includes revenue from the App Store, but also other applications like Apple Pay. This represents 14% of its total turnover.

Nevertheless, the biggest players in applications are slowly starting to rebel against this dependence. Some of these services have an audience faithful enough to do without the help of Apple, or Google. Like Netflix, Spotify has also removed the ability to pay for its subscription via iTunes or Google Play. Finally, in early August, the very popular game Fortnite outright announced that it could not be downloaded via the Google application store. Players will have to turn to their official website, or the video games area of ​​Samsung, their new partner.


  • Web Design in Bournemouth Dorset Reply

    11 May 2019 at 07:30

    … [Trackback]

    […] There you will find 94286 more Info on that Topic: […]

  • Dentist in Scarborough Maine Reply

    28 May 2019 at 08:37

    … [Trackback]

    […] Read More to that Topic: […]

  • black leather jackets Reply

    30 May 2019 at 05:06

    … [Trackback]

    […] Here you can find 17520 additional Info to that Topic: […]

  • กู้เงินนอกระบบ Reply

    03 June 2019 at 04:11

    … [Trackback]

    […] Read More to that Topic: […]

  • SEO expert Reply

    24 June 2019 at 05:57

    Just wish to say your article is as amazing. The clarity to your put up is just spectacular and that i can think you’re knowledgeable in this subject. Well together with your permission allow me to seize your RSS feed to stay up to date with drawing close post. Thanks a million and please continue the enjoyable work.

  • เก็บ เงินกู้ Reply

    02 July 2019 at 11:28

    … [Trackback]

    […] Information to that Topic: […]

  • read this post here Reply

    03 July 2019 at 20:19

    … [Trackback]

    […] Find More here to that Topic: […]

  • 우리카지노 Reply

    14 July 2019 at 17:10

    … [Trackback]

    […] There you can find 34291 additional Information to that Topic: […]

  • 예스카지노 Reply

    29 July 2019 at 04:50

    … [Trackback]

    […] Read More here on that Topic: […]

  • protosmasher download Reply

    07 August 2019 at 18:19

    Yeah bookmaking this wasn’t a risky decision outstanding post! .

  • xojo 2018 crack Reply

    09 August 2019 at 18:47

    This does interest me

  • roblox power simulator Reply

    12 August 2019 at 02:43

    I really enjoy examining on this page , it has got good posts .

  • hack mobile legends root Reply

    13 August 2019 at 18:15

    Respect to website author , some wonderful entropy.

  • bloxburg money hacks Reply

    14 August 2019 at 12:31

    Deference to op , some superb selective information .

  • feehax Reply

    15 August 2019 at 12:45

    I must say, as a lot as I enjoyed reading what you had to say, I couldnt help but lose interest after a while.

  • textpad 8.1.2 license key Reply

    16 August 2019 at 14:03

    Hello, here from bing, i enjoyng this, i will come back again.

Leave a Comment