New Creative Director of “Marimekko” Rebecca Bay

The Finnish lifestyle brand “MARIMEKKO” has nominated Rebekka Bay from Denmark as the new creative director.

Bay has been the creative director since the launch of “COS”, then the executive vice president and creative director of “GAP” and the creative director of “EVERLANE”. did.

From 2017, I was the creative director of the Research & Development Center in New York for “UNIQLO”, but now I am leaving the company. The director of “Marimekko” has also served as a director since 2017, but he is expected to assume the role of creative director in September this year.

Tiina Alahuhta-Kasko, CEO of Marimekko, praised her experience in the Asian and international markets, saying, “A leader with a creative vision and commercial thinking. That’s it.”

Even after taking office at Bay, Satu Maaranen will continue to be the head designer for clothing, bags and accessories. Similarly, Minna Kemell-Kutvonen will continue to be director of print design and home collection, with the two reporting directly to Bay.

Under the CEO of Arafuta Casco, “Marimekko” is trying to create more modern products that can appeal to a wide range of people, and has also announced a collaboration line with “UNIQLO.” With the appointment of Bay this time, we aim to further improve our name recognition in the international market.

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The Finnish lifestyle brand "MARIMEKKO" has nominated Rebekka Bay from Denmark as the new creative director.

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