Paris Haute Couture will be in Digital Format
The Haute Couture fashion houses, for the first time in history -as a consequence of the coronavirus-, will show their collections in digital format from July 6 to 8. An unprecedented fact to which they have been advocated like many ready-to-wear firms.
More than 40 Haute Couture firms presented their collections last January in a display of art, crafts, color and hours and hours of meticulous work, shown on the best models in the world and in a Paris that is transformed in those days into an incomparable show and full of magic.
Next July things will not be the same. There will be no movement in the Grand Palais or in the different palaces and halls where the collections are normally presented. Photographers will not wait for stylists to immortalize their street style looks, nor will clients be able to make an appointment immediately after the show to update their wardrobe.
The week of Paris Haute Couture next July will be lived through the screens of the mobile or tablet. The Federation de la Haute Couture will host the videos of accredited haute couture houses on a platform created specifically for this purpose and each firm will also offer additional content.
Among the firms that will present their online sewing proposals are Chanel, Dior, Elie Saab, Valentino … Giorgio Armani has already announced that his Armani Privé collection would be postponed until next January, as will Jean Paul Gaultier, whose Sewing show will be in collaboration with designer Chitose Abe from Sacai. Givenchy is currently without a creative director, which means the Haute Couture collection is likely to jump to January and Balenciaga, who was to debut with the work of Demna Gvasalia, has also postponed his collection.
Undoubtedly, many changes that will spur the creativity of designers to make us dream even if it is through the screens.
Paris Haute Couture will be in Digital Format - /10
The Haute Couture fashion houses, for the first time in history -as a consequence of the coronavirus-, will show their collections in digital format