Q3 Global Smartphone Market Share fell to…

An international market research organization, released a Q3 quarterly tracking report on the global mobile phone market. Data shows that in Q3 2020, global smartphone shipments decreased by 1% year-on-year, but increased sequentially twenty two%. Among the top manufacturers, Huawei’s shipments fell by 23% year-on-year, ranking second, and Xiaomi’s shipments rose by 45%. Apple shipped 43.2 million units and its share fell to fourth, while vivo ranked fifth with 31.8 million units shipped.

The financial report data released by Apple today also confirms the changing trend of market share. Data shows that Q3 Apple’s iPhone business revenue was 26.44 billion U.S. dollars, compared with 33.36 billion U.S. dollars in the same period last year, a year-on-year decrease of 6.92 billion U.S. dollars.

In terms of specific data, global mobile phone shipments reached 348 million units in the Q3 quarter. Samsung increased 2% year-on-year to 80.2 million units. Huawei slipped to second place, down 23% year-on-year to 51.7 million units. Xiaomi ranked third with sales of 47.1 million units, a year-on-year increase of 45%.

This is the second time Xiaomi has entered the top three in the world after 2014. Canalys analyst Jia Mo pointed out that in Europe, this key battlefield, Xiaomi’s Q3 shipments increased by 88%. The growth of the European market has brought room for the shipment of Xiaomi’s high-end mobile phones. In Q2 of 2020, the proportion of high-end mobile phone sales in Xiaomi’s ASP will increase, and the average selling price of global smartphones has continued to increase, up 11.8% year-on-year.

Canalys senior analyst Ben Stanton pointed out that in Q3 2020, countries will be relatively relaxed in terms of epidemic control, but it is still necessary to pay attention to the long-term consequences of the lockdown measures in the first half of the year, and governments may also adopt more stringent measures.