Rihanna to Launch with LVMH
This would be the next step in the singer’s entrepreneurial career after the stunning success of Fenty Beauty.
Few clubs would be left to touch Rihanna. Beyond the stages and her musical career, the singer has managed to forge a career within the business world marked by the brilliant success of Fenty Beauty, chosen by Time magazine as one of the best inventions of 2017.
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According to WWD, the luxury conglomerate LVMH had secret conversations with the artist to launch a luxury brand under the wing of the company. This would be the first time that the group would start from scratch with a brand since 1987 and Christian Lacroix. According to the media, they would already have been part of the team, including some employees of Louis Vuitton and Celine to work on the project of Rihanna and her associates.
It would not be anywhere near Rihanna’s first foray into the world of fashion. Very interested in the industry, also triumphs with the line of Fenty, which recently has also released a collection of lingerie for Valentine’s Day. He has appeared in fashion weeks (Fenty x Puma) and has also collaborated with great names such as Manolo Blahnik. Nor would it be the first contact with LVMH. After attending the Christian Dior fashion show in 2015, she appeared in the brand’s campaign, entitled Secret Garden IV, photographed by Steven Klein in Versailles. With the house he also collaborated to create a collection of sunglasses. In addition, Fenty Beauty arose from the agreement with Kendo in 2016, one of the group’s divisions.
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Happy New Year!!! Get into the cure real quick! #PROFILTRCONCEALER coming January 11th.
Rihanna meets the most relevant (and necessary) casting of models for Savage x Fenty.
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