Separate from the Blue Bag: Zara in A Surprising Step
Three months after replacing the brand logo, Zara is now releasing new, super chic and environmentally friendly bags. This is a 100% cycle and also uses the natural color of the paper. It’s time for shopping without guilt.
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The Zara network excels in that it knows how to cruise easily in the spirit of the time, and updates the supply in its countless stores around the world in a way that will never get bored, and so it is always possible to find something to attach to the wardrobe. The millions of these items, which find a warm home, carry the customers home in bags. To this day they were dark blue paper bags or plastic bags. In the near future it will be possible to identify those who left Mazara with booty with new bags, which are both chic and environmentally friendly.
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The bags come after upgrading and updating general designs made at Zara, culminating in the new logo, which combined the letters together, giving a more subtle touch, from the logos worlds of the fashion magazines. The new bags are recycled. A 100 percent cycle, and also use the natural color of the paper, with the logo embedded in white. The amount of ink used for printing has dropped by 70 percent, and water by 30 percent. The bag’s vibe is different and connects to the natural and organic trend that is sweeping the world. The company will not hold any plastic bags at all.
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Zara has been trying to be an ecologically conscious network for some time now. She invites her customers and employees to recycle her clothes and shoes, and hundreds of her branches around the world serve as such collection points, and the tons of clothes are sorted. Most of them are reformed and privatized and are transferred to forty different charities, and the rest go to recycling. At the same time, the company is developing more and more fabrics from recycled materials, and is bringing out eco-friendly collections.
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It is not a one-day change, reports Inditex, which owns Zara and many other fashion brands, but with time, gift card envelopes and other boxes and packages will be replaced with biodegradable ones. This is part of a project called Green Packaging, which seeks to reduce global pollution in the giant networks. The new bags are perfect for another cycle, and by the middle of February the company had committed to dispose of all plastic and plastic packaging. When they do it in such a style, it’s hard to imagine opponents.
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