Tesla Becomes the World’s Most Valuable Car Brand
Studys reveal that Tesla outperformed its rivals with a growth in its brand value of 275% (reaching US $ 42,606 million).
Tesla has become the fastest growing and most valuable automobile brand on the planeand for the year 2021.
The studys reveals that Tesla surpassed its rivals with a growth in its brand value of 275% (reaching US $ 42,606 million).
The automotive sector began to recover in the post-quarantine months, initially driven, probably to avoid the use of public transport; however, the brands that intend to strengthen their perception and commitment in relation to caring for the environment and sustainability [such as Tesla, a manufacturer of zero-emission electric cars] will be the ones that will become stronger and will have a faster recovery
According to the study, Tesla more than triples its brand value, going from US $ 11,350 million in 2020 to US $ 42,606 million in 2021.
In addition, German automakers had a strong year, with a brand value increase of 21% for BMW, to reach US $ 24.821 million; 22% for Audi, with a value of US $ 8,931 million; and 21% for Mercedes-Benz, whose value was US $ 25,835 million.
Honda led the charge for Japanese brands, increasing their brand value 6%, compared to a less positive year for Toyota and Nissan, whose brand values decreased 5% and 4%, respectively.