Will Rocky Save Facebook’s Image

Mark Zuckerberg’s social network will hire actor Sylvester Stallone – and Chris Rock – to praise his merits on television during the final, on February 2, of the American football championship. It is the first time that Facebook will appear in an evening of the Super Bowl, the most watched sporting event across the Atlantic. Last year, 98 million viewers followed it. This spot should last one minute. In 2019, advertisers had to pay an average of $ 5.3 million for an ad of … thirty seconds … Very criticized on the intrusion into the privacy of its users, the Palo Alto company multiplies the initiatives – very expensive! – to restore its image.


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