Mark Zuckerberg is perhaps the most prominent ambassador of the Matavers, but another line of giant companies want to develop, design and of course profit from the future internet. Will Apple beat Meta in the race for the future Internet, will these be gaming companies and maybe the good news will come from China? The Road to the Mabras – Second article in the series

Many technology companies are preparing themselves for a future where the Internet as we know it will be reborn as the “Tubers” – a virtual space that allows for far more immersive experiences and everything – from the way we meet friends, to the way our work meetings look. Although the idealistic vision of the Matavers is that it will not belong to anyone, when you put into this equation the egos and desire of technology companies to profit, and a lot, the question arises whether there will still be a company that will dominate or at least stand out above the rest. It is difficult to predict the future, and it is of course possible that around the new opportunities, completely new companies will emerge that will devour the cards. But as of today, these are the dominant players on the road to the formation of the Matavers.

Mark Zuckerberg is the man who brought the discussion about the Matavers to the public agenda, when he changed the name of the company he founded from Facebook to Meta, to highlight how serious his ambitions are. Beyond the name change, Meta is also not afraid to invest in the same vision – the company is spending at least $ 10 billion on the Matavers this year, although it also makes it clear that it will take time for those investments to make a profit.
According to Meta’s vision, building the Matabars connects to what society has always done – “connect people”. Her vision speaks of a virtual space in which we will be represented through avatars, which will be divided into public and private areas to suit different needs, and will even contain “worlds” like the Forum in ancient Rome where it will be possible to travel.

The developments that Meta is working on relate to a broad spectrum – applications for Mabras, an operating system, infrastructure for a digital economy that will enable the purchase and sale of virtual items, and of course hardware. The devices it develops include the Oculus VR glasses, the leading brand in the consumer market today, the future “Mixed Reality” helmet Cambria, which will scan users’ facial expressions to convey them accurately on the Tumbers, and allow digital elements to weave around the world around us, and even gloves. A sense of touch and bracelets that read neural activity and are supposed to allow actions in the “power of thought” – like typing without moving hands.

The meta has many benefits that may position it as dominant in the future space such as the ability to invest in development, a broad user base, and the change in branding that positions it as identified with the Matavers. On the other hand, it is a company with a huge trust problem, which has repeatedly been marred by its ability to protect its users from spreading misinformation and hate speech, adversely affecting their mental health, invading their privacy and its ability, as an organization, to deal deeply with all issues. . This time, too, her declaration is accompanied by a feeling that she is only trying to arouse the attention of the world after the great leak of her internal documents, and the rage question aroused in the world.

Bus Games (Fortnite maker)
Fortnite is already a kind of pre-Matabars platform, as in addition to being a popular game it is a virtual place where people hang out together, watch shows and more. Afik CEO Tim Sweeney has also spoken out on the issue of building the Matavers, and recently said in an interview with Bloomberg that no company can own the Matavers, but the next three years are expected to be critical, as the first company to bring Matabers a billion users will become its leader. The standards