Yannick Alleno Signs a Crown of Exclusive Kings
During these two exceptional days, the DS WORLD PARIS, the DS STORES and the DS SALONS of all the metropolitan France become places of tasting and discovery of the products and the services of DS Automobiles. On this occasion, Yannick Alleno takes up the challenge by creating 800 Crowns of Kings, symbols of refinement and technicality.
Since 2015, Yannick Alleno and DS Automobiles have forged close ties, with strong common values. Driven by the love of French know-how and excellence, the Pavillon Ledoyen and DS Automobiles teams have already led many innovative projects, including the realization of La Cuisine signed by DS Automobiles at Pavillon Ledoyen and the design of a dish reserved for the Brand’s customers in the triple-star Parisian restaurant.
Authentic and exclusive cake, the Crown of the Kings DS Automobiles is the new fruit of this collaboration. In the spirit of a travel cake, this achievement is generous with the integration of two beans signed DS Automobiles and Pavillon Ledoyen. By mixing several techniques, the Crown of Kings DS Automobiles turns out fresh and airy. The techniques used will allow eight hundred cakes to travel comfortably, to the tasting venues, the DS WORLD PARIS, not far from the Pavillon Ledoyen, and also in all the DS STORES and DS SALONS de France.
Yannick Alleno: “This is the first time such a challenge has been proposed to me. The Pavillon Ledoyen team will produce 800 Crowns of the DS Automotive Kings which will be sent throughout the French network to be tasted during the DS Experiences weekend. I immediately thought of a travel cake. I put a little orange blossom, lime zest and spices for freshness. We incorporate two special techniques with brioche and a pastry that is reminiscent of the galette des Rois. I wanted to bring innovation and exclusivity to celebrate this new year. ”
Arnaud Ribault, Marketing and Communication Director of DS Automobiles: “DS Automobiles innovates, as much with its DS 7 CROSSBACK and DS 3 CROSSBACK, as with the experiences offered to our customers. We challenged Yannick Alleno and he did it brilliantly. 800 Crowns of Kings DS Automobiles will be offered in our 145 DS STORES and DS SALONS de France, as well as the DS WORLD PARIS, to be tasted during the DS Experiences weekend of January 19th and 20th. The complexity of the cake made in the kitchen signed DS Automobiles Pavillon Ledoyen will result in a simple tasting in the boxes of the brand, located throughout France. This is an exclusive meeting we give to our customers and to all DS Automobiles lovers. ”
The DS WORLD PARIS, the DS STORES and the DS SALONS of metropolitan France will be open on Saturday 19 and Sunday 20 January 2019 for the DS Experiences weekend. In each DS box, each visitor can create their own DS 3 CROSSBACK or DS 7 CROSSBACK and discover the exclusive services offered by DS Automobiles.
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