1960s Fashion The Style Revolution

It was a time characterized by bright colors, short skirts and the reinvention of silhouettes.

The repression gave way to women’s and sexual liberation, the struggles against racial discrimination, protests against wars, and the clothing of that time, was a reflection of everything that was happening.

The fashion of the 60s was the instrument with which a whole generation expressed their ideals and their rebellion. It represents like no other the joy, fun and optimism typical of youth.

The baby-boom, the hippie movement, the triumph of rock and roll and the invention of the miniskirt, were some of the events of the so-called prodigious decade.

Farfetch, the leading global technology platform for the luxury fashion industry, reveals all the secrets of the era characterized by bright colors, skirts shorter than ever, comfort and the reinvention of silhouettes and how we can adapt it to our looks.

Creative explosion of the 60s

The 1960s were fueled by a musical explosion in both the United States and England, serving as a role model for a youth who wanted to change things and design their own wardrobe style.

Tired of dressing like their parents and inspired by their musical idols, the new generation demanded less corseted clothes that responded to their desire for freedom and fun.

For this reason, the new aesthetic ideal for the clothes of this era did not consist in marking curves for them, but in showing a childlike image as a game of seduction, which resulted in straight dresses, very short flared skirts and wide heels.

Designers of the 60s

The couturiers found a fertile ground for creativity, without repression or censorship.

Balenciaga was a forerunner of the style, playing with proportions, cuts and colors to give rise to sober lines, the trapeze cut and the square silhouette, which would later be imitated by names like Givenchy or Oleg Cassini.

Mary Quant, in England, set herself apart by inventing the miniskirt and shocking puritan English society.

Meanwhile, in France, Courrèges claimed the authorship of this garment and triumphed among the upper classes for its ultramodern designs and giving simplicity to the fashion of the 60s. Its geometric designs, with pop-art prints, and models based on a spatial aesthetics revolutionized the industry.

His compatriot Yves Saint Laurent stood out for incorporating the traditional men’s tuxedo into the women’s wardrobe and creating the first line of ready-to-wear.

In Spain, things were slower due to the particular political situation, but a young designer wanted to break with the established and bring his vision to the clothing of this time: Paco Rabanne.

He chose to use unusual materials such as metal or plastic, in addition to gaudy colors in his striking dresses, worn by true icons of the time such as Brigitte Bardot and Audrey Hepburn.

The sixties look

The first years did not bring great aesthetic changes and they continued to wear the classic Chanel suits.

Starting in 1964, everything changed with the arrival of the miniskirt and short hair for girls. Two trends marked the women’s fashion of the moment: on the one hand, the babydoll style, which mixed innocence and sensuality with its dresses, turtlenecks, colored stockings and branded oxford shoes, and on the other, the psychedelic and hippie aesthetic, with geometric designs, high vinyl boots, floral prints and combed manes.

For men, the typical Italian suit of the early 1960s was transformed by narrowing trousers, lapels and ties.

The rebellious style of the branded men’s white T-shirt, biker jacket and jeans coexisted with the Beatles-inspired look of polo shirts and shirts, skinny pants and above-the-knee wool coats.

The hippie trend would arrive with bell bottoms, strikingly patterned shirts, long hair, beards and mustaches.

The style of the 60s in the 21st century

The new millennium has brought with it an unusual nostalgia for the fashion of decades past, bringing back the sixties looks.

Flared trousers, over-the-knee boots, lined square heels and women’s ankle boots are making a comeback, while tweed suits, fine ties and branded men’s military-style coats make their way into men’s outfits.

Brands such as Gucci, Chloe, Etro, Dior, Balenciaga or Balmain for men have recovered the sixties look and offer models with retro inspiration, which are modernized and adapted to current fashion. Their collections are a good starting point to find inspiration and adopt this aesthetic.


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