Adidas Promises 30% of New Hires Will be Black and Latino

Hülya Karahan: Production Editor

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Adidas promised Tuesday that 30% of new hires in the United States will be black or of Latin American origin, amid anti-racism protests across the country for nearly 15 days.

“The events of the past 15 days have forced us all to think about what we can do to confront the cultural and systemic forces that fuel racism,” said Kasper Rorsted, CEO of Adidas, who was quoted as saying in a statement.

Adidas announced the move, along with several others, on the day of the funeral for George Floyd, a black man asphyxiated by a white police officer while handcuffed. His death became a symbol of the fight against police brutality and racism against African Americans.

Adidas enjoys cult status in part of the black community – a recent documentary recalled that Michael Jordan would have liked to sign with Adidas before Nike made him immensely rich – but employees of the brand with the three bands reproached him for these lately not to do enough to fight racial discrimination.

The German group also announced that it would increase to 20 million dollars, in the next 4 years, the amounts it devotes to support programs for the black community in the United States (a basketball program for communities disadvantaged, additional funds for the shoe design school or a program to support the black community through sport).

Also promised 50 scholarships for 50 of his black employees per year for the next 5 years.

North American leaders Zion Armstrong and Matt O’Toole are expected to provide more details Tuesday at employee meetings in Portland and Boston.

Finally like many companies in recent weeks, Adidas has promised to do better in the fight against racism.

“We understand that the fight against racism is a fight which must be waged without ceasing and actively. We must and we will do better, ”promises the company.

 

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Adidas Promises 30% of New Hires Will be Black and Latino - /10

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Adidas promised Tuesday that 30% of new hires in the United States will be black or of Latin American origin.

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