Alibaba Pakistan’da Daraz’ı Satın Aldı

Jack Ma, Pakistan’daki erişimini genişleterek, Alibaba Group Holding Ltd.’nin Rocket İnternet SE destekli online perakendeci Daraz’i satın alması için bir anlaşma imzaladı.

Finansal detaylar, Alibaba‘nın modadan elektroniğe kadar her şeyi satan çevrimiçi bir perakendecinin kontrolünü ele alacağını belirten anlaşmada açıklanmadı. Daraz ayrıca Bangladeş, Myanmar, Sri Lanka ve Nepal’de de aktif.

Pakistan  200 milyondan fazla nufusuyla hızla büyüyen bir tüketici pazarına dönüştürdü. Euromonitor International’a göre, bu durum, Daraz’a 2021’den başlayarak, yıllık harcamayı yüzde 8,2 oranında artıracak bir büyüme fırsatı sunuyor.

Anlaşma, Ma tarafından kontrol edilen Ant Financial’in, Telenor Mikrofinans Bankası’nda mobil ödemelerin ve dijital finansal hizmetlerin daha da geliştirilmesi için 184,5 milyon dolar karşılığında% 45 hisseye sahip olmasına karar vermesinden sadece birkaç ay sonra gerçekleşti.

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