Alitalia Ita Wins the Brand for 90 Million Euros

The public offer procedure concerning the Alitalia Spa brand and the domain www. Alitalia.com was completed. ITA Spa was awarded the object of the competitive procedure for a value of 90 million.

The Alitalia brand goes to Ita for 90 million euros after the public offer procedure concerning the Alitalia Spa brand and the www. Alitalia.com domain has been completed. On the wool thread, the story of the historic brand of the former national airline ends and Ita will be able to show it off on the livery. A figure far from the 290 million euros of the auction base. Race which then went deserted. The take-off of the newco is scheduled for tomorrow, Friday 15 October, but the company was also born amid the protests of the thousands of workers left on the ground. Tomorrow the president Alfredo Altavilla and the managing director, Fabio Lazzerini, will explain to the press the start of Ita during the streaming event “ITA.

One of the goals the newco is aiming for is to be the greenest airline in Europe. “I am committed to ensuring that by 2025 Ita is the most environmentally friendly non-low cost airline in Europe, and this thanks to the agreements with Airbus for the supply of the latest generation aircraft”, said Altavilla, but the president is committed also “so that Ita really puts the customer at the center of commercial policy” and that “it respects the canons of correct economic gestation”.

Ita will officially take off at 6.20 tomorrow morning with the Milan Linate-Bari flight, it will have a fleet of 52 aircraft and a workforce of 2,800 people, against the 10,500 workers of the old Alitalia. And it was precisely on these numbers that a clash between the company and the trade unions took place with strikes, protests and street demonstrations. Today, Alitalia’s last operational day with the farewell flight scheduled for 10.05 pm from Cagliari to Rome, the permanent mobilization of workers of the former national airline continued at Fiumicino, which has reached the 47th day. Over 400 employees, many in uniform, proudly displayed t-shirts and signs with Alitalia logos and symbols or slogans such as “Insorgiamo” and “Resistenza”.

Among the workers, after the interventions of the unionists, there was a succession of groups of “leave” and emotion, including souvenir photos of groups of pilots and flight attendants. And the mobilization will continue tomorrow on the occasion of the take-off of Ita from 10 to 18. The trade unions ask, in particular, for “guarantees” on the handling and maintenance branches, “guarantees on the hiring” of Alitalia workers by Ita, the “cancellation of the company regulations” with application of the national collective bargaining agreement.

“Two days of further mobilization begins, on the day that marks the end of a company that has brought prosperity to the country. It is a day that is not intended to be a funeral but is the beginning of a resistance, “says the Usb. “There is the desire to launch a strong message today and tomorrow: we are not resigned and Ita cannot be the future of air transport in Italy. Eight thousand people do not know what the future will be “, underlines the base union.

And Uiltrasporti adds: “Today’s date will go down in history, because it is the last day of Alitalia’s flight, we would have liked this to happen for the rebirth of a true, serious airline, at the service of the country, of mobility. of citizens within and towards the world, we have worked for this goal and will continue to work “. So “for us today is not the end of Alitalia but the beginning of the battle for Ita to truly become the new national airline”.

Reviewer overview

Alitalia Ita Wins the Brand for 90 Million Euros - /10

Summary

The public offer procedure concerning the Alitalia Spa brand and the domain www. Alitalia.com was completed. ITA Spa was awarded the object of the competitive procedure for a value of 90 million.

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