The Spanish brand, founded in 1984, changes course with a new image that begins with the bold decision to turn the logo around, from now written backwards. last campaign makes it clear that the new Desigual, renewed but with the same desire to break the rules and champion the different, promises.

 

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Desigual (@desigual)’in paylaştığı bir gönderi (4 Eyl, 2019, 4:02öö PDT)

A tribute to those who dare to turn things around. This is how Desigual synthesizes the message of Forwards is boring, its first manifest campaign with which it presents the new philosophy of the brand. A challenge to the norms, an explosion of colors, a mix of textures … that each one must interpret under his own prism.

“Blackward Thinking is our new creative work methodology, based on the logic of illogic. It is characterized by the ability to turn certain situations (better known in life as” problems “) by applying innate creativity and exploring new points of view and different approaches, “they explain from Desigual.

As the brand already advanced a few months ago, determined to conquer millennial and Z generations, social networks will be key in this new path. Hence the campaign, already on YouTube and Instagram, is 100% digital. The protagonists, as diverse as the values ​​inscribed in the firm’s DNA, are: actresses Marina Ontanaya and Princesonga, models Ricc Dominguez and Mouchette Bell, dancers Adnan Souilah and Omar F and artist Claudia Sahuquillo. Ready to give a twist to the established.