Armani Winter 2018-2019: “Elegant Model of Creativity”

A collection without barriers made up of echoes and memories of distant worlds. Giorgio Armani for autumn-winter 18-19 imagines a super feminine, modern fashion, made of free paths where the boundaries become increasingly blurred.

“I have always thought of my work as an answer to the present time because clothes influence behavior and ways of being”, says the designer.

Fluid dresses to tie at the bottom, elongated jackets, multicolor furs, turbans and high-laced boots merge different styles and places and tell the contemporary with elegance and poetry.


Black, red, gray, pink and powder blue, metallic gray

Wool, silk, ecofur, knit, velvet, feathers, crystals,

Elongated coats. Short jackets to wear with wide trousers. Fluid clothes

Ankle boots and amphibians. Male fastenings. Cuissard tied up. Faux fur hats. Bags with crystals and chain. Flat clutches

Massimiliano Sortino
Photos and comments on the Giorgio Armani collection, outfits and accessories presented for Fall Winter 2018-19 Collections

Giorgio Armani born in Piacenza on 11 July 1934 is an Italian designer and entrepreneur.

Considered one of the spearheads of the made in Italy, he had the undisputed merit of bringing, all over the world, a winning and elegant model of creativity.

After his studies in Medicine, in the early 60s he was hired as a merchandiser in La Renascente di Milano, then, a real breeding ground for creative talents. In 1965 Nino Cerruti hired him to give a new face to the Hitman brand of Lanificio Francesco Cerruti and thus designed his first line.

After seven years, with the encouragement of his friend and future partner Sergio Galeotti, he left Cerutti to become a fashion designer and freelance consultant.

In 1975 the Giorgio Armani s.p.a was born with the very first man-woman line prèt a porter. A year later, the collection that consecrates him as a new fashion talent, is presented in the prestigious Sala Bianca in Florence and is the beginning of a new style. The rigidity and the squared and severe lines of the men’s jackets give way to an informal version, soft, without internal supports, with the buttons moved and without straps. Forms free and far from the old canons but always controlled by elegance and good taste.

And for women shoes with low heels and even sports, they are combined with evening dresses. Its reputation spreads throughout Europe and, thanks to a contract with the Gruppo Finanziario Tessile, the Group begins its expansion in the main European capitals.

At the end of the 60s the fashion house is one of the most important fashion companies of the globe with the following lines: Collections, Armani junior, Accessories, Underwear and Swinwear. In 1982, the definitive consecration was attributed to him by Time (Giorgio’s Gorgeous Style).

Among the designers, only Christian Dior, forty years earlier, had obtained this honor. E’solo the beginning of many successes: in 1983 the Council of Fashion Designers of America elected him “international designer of the year”, named Commendatore of the Republic in 1985, Grand Officer in 1986 and Grand Knight in 1987.

Awarded by Peta animal rights association in 1990, in 91 the Royal College of Art in London, awarded him an honorary degree and in 1998 Il Sole 24 Ore awarded him the Results Award, the award given to Italian companies that create value and represent successful entrepreneurial formulas.

The 80s saw the group working on several fronts: from the production of perfumes entrusted to L’Oreal, to the expansion of the group in Asia and, in the same period, to the birth of the Armani jeans and Emporio Armani lines. In 2000 it signed an agreement with the Zegna Group to produce and distribute the Armani Collezioni lines in joint ventures. In 2002 the partnership with Luxottica was born, followed by the lines of Giorgio Armani Cosmetics and Armani Casa. In the ranking drawn up by the American magazine Forbes, Giorgio Armani’s assets amount to about 7 billion dollars (data for 2017).

Hülya Karahan