Canada Goose Wants to End Buying New Fur

2021 kicks off under the banner of eco-responsibility for Canada Goose. An approach marked by a very specific lexicon: thus, for its first speech of the year, the Canadian brand, specializing in high-performance luxury, is not presenting a new collection but is setting a new standard in terms of outerwear. . Clothing that lasts, as it should be. This new standard takes the form of a carbon neutral parka available from January 7 on the site and in some stores.

 

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With its classic mid-thigh cut, the “Standard Expedition Parka”, available for women and men, justifies its status as a high-end piece (and its cozy price of 1,775 euros) first of all with a lifetime guarantee of the product, but also by the technical innovations implemented for its development: for this piece, the brand has created a fabric composed of recycled polyester and organic cotton. The outer shell, designed to protect against the elements, is also made from 100% recycled nylon. The greige color is the result of limited use of chemicals with undyed fabrics.

Canada Goose wants to end buying new fur
The down also comes from a responsible source. “These fabrics and materials have had an impact on the Standard’s carbon footprint” states the brand’s press release, which states: “The parka generates 30 percent less carbon and uses 65 percent less water, for example. compared to the classic Expedition parka ”. Also note, this is the first parka from Canada Goose to use second life fur on its adjustable hood. In 2019, the brand had announced its intention to end the purchase of new fur from 2022.

To complete this launch, the brand indicates that the materials used in the windows and displays of the shops offering the Standard Expedition parka will be sustainable and fully recyclable, in particular through the use of recycled wood and paints, having a lower impact on the environment. This launch is part of a global strategy of the Canadian label, mainly focused on sustainability. And to translate this striking promise, Canada Goose has come up with a perfectly fitting motto: keep people warm while keeping the planet cold.

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