CHOPARD ETHICAL GOLD

Chopard’s owners and two CEOs Caroline and Karl Friedrich Scheufele announced the news that, from July 2018, only 100% “ethical gold”used in the manufacture of their jewelry and watches.

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The family-owned company strongly emphasizes that sustainability is one of the company’s core values.

What is ethical gold? The gold in Chopard’s products originates from either small, artisan gold mines found in the Swiss Better Gold Association (SBGA) and are members of Fairmind and Fairtrade. Or through RJC Chain of Custody Gold where Chopard has a partnership with certified refineries where you can track where the gold comes from and ensure the origin of the gold and that the miners have reasonable working conditions and wages.

 

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All of Chopard‘s production takes place within the company, both with regard to watches and jewelery, and this means that you are in a unique position to control the entire process, from the miners’ conditions to the finished product.

This is a long-term initiative that has now resulted in Chopard being able to present products where all the gold in production comes from sustainable and ethical mining. All mining work is regulated by strict environmental regulations and working conditions. All new jewelry and watches presented by Chopard under Baselworld were made in Fairmined gold.

However, this announcement does not mean that Chopard is ready, but the next step in Chopard‘s sustainability program “Journey towards sustainable luxury” is that the clock house is behind the UN’s Global Goals. There you will contribute with honest working conditions, work for reduced social inequality and sustainability in production from an environmental point of view. Today, Chopard is the biggest buyer of Fairmined gold and it is planned to increase the quota of gold purchased from small-scale mining as much as possible, all gold should come from responsible sources.

Regarding the commitment to use only ethical gold in manufacturing from July, Karl Friedrich Scheufele said during Baswelworld:

Exciting challenge for Chopard and interesting development where a company in the luxury consumption segment can make a difference for the people who are first in the production chain by ensuring reasonable working conditions and sustainability from an environmental point of view.

For those of you who are curious about Chopard‘s new products, we recommend a visit to the store where you can look more closely at the watches and jewelry that have come in.

 

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Chopard's owners and two CEOs Caroline and Karl Friedrich Scheufele announced the news that, from July 2018, only 100% "ethical gold"used in the manufacture of their jewelry and watches.

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