Digital Neon: Instagram Shopping – Also in Israel

The shopping network of the social network allows you to purchase products that appear in posts and stories at the click of a button. Expanding the activity is a significant step on the way to turning Instagram from a social network to an online commerce site. Shopping products are developed at the Research and Development Center in Israel.

Instagram’s digital mall is on the rise: The popular social network, which is currently celebrating its tenth anniversary, is launching “Instagram Shopping” – the online shopping platform – in Israel today (Monday). In this way, business owners will be able to offer products on Instagram, and users will be able to make purchases directly on the social network.

Instagram reports that so far every month, 130 million clicks are made on product labels on the social network. This tool allows you to tag products in Instagram posts and stories so that users can reach the product purchase page with one click.

Business owners of all sizes will now also be able to join Shops on Instagram, and set up a digital store within the social network in a way that is tailored and easy to operate. In the days of the Corona crisis, small and self-employed business owners continue to look for new ways to survive, so social networking integration may help them reach new audiences. Among other things, Instagram’s shopping products are developed at Facebook’s research and development center in Israel.

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