Dyson: Fantastic Electric Car Developed But Decided not to Produce it
Dyson, a well-known British company, abandoned his business plan after three years of electric vehicle development declaration.
British founder Sir James Dyson told an e-mail to employees on October 10 that the development team developed a “fantastic electric car” but decided not to produce it because it was “not commercially available.”
Dyson said that the car developed by the team was faithful to our philosophy and the approach was unique, but failed to find buyers for the project.
Dyson announced that it will invest more than 2 billion pounds (about 3 trillion won) in 2016 and introduce “another” electric vehicle, and has invested more than 500 new people in the sector. Half of the investment would go to electric vehicles and the other half to develop electric batteries. Last October, it announced plans to build an electric car factory in Singapore. The first prototype had already been developed. At that time, the project was scheduled for completion in 2020 and mass production in 2021.
Foreign officials evaluated that Dyson’s ambitious dreams seemed to be too expensive to earn. Although electric car sales are increasing worldwide, it was not enough to offset cost of electric car production. Other major automakers have economies of scale in car production and are therefore more able to invest in electric vehicles, but Dyson, a novice automaker, does not. Moreover, the electric car Dyson develops was a high-end rather than a popular type for the general public.
Dyson said the rest of the money will go to developing batteries and other products, “it’s not the first or the last project to change direction.”
Dyson: Fantastic Car Developed But Decided not to Produce it - /10
Dyson, a well-known British company, abandoned his business plan after three years of electric vehicle development declarati