Fighting Tiktok: Facebook Adds Short Videos to the App

Using the ticker-compatible feature that will currently only be available in the U.S. app, content creators will be able to create videos directly on Facebook, and share them on Instagram Reels and Facebook as well.

Tiktok poses a tangible threat to Facebook. That’s why the latter launched a near-perfect replica called Instagram Reels a year ago.

But that was not enough for, as Instagram is not a popular platform like that of the parent company, Facebook. So last month it added a beta program that also includes Reels in the Facebook app itself.

This is a move that may be perceived as somewhat desperate. Tiktok has been the fastest growing app in recent years, announcing a week ago that it has surpassed the billion monthly users. A number that took Instagram many, many years to reach. In fact, so far the monthly volume of users of all Facebook apps is about 3.5 billion and there are 3 more than Tiktok.

The Reels has less content compared to Tiktok

Reels’ idea is just like ticking videos – you get background music, a 15-second time limit and editing tools with stickers or AR stickers. To generate interest in the new feature, Facebook included the creators in its content creator rewards program, which it budgeted by 2022 at about $ 1 billion. This means that for profitable and popular clips and videos it will pay their creators out of pocket.

In addition content creators can receive tips or payments through the Stars program. Facebook did not specify numbers, but any video that receives more than a thousand views a month will be rewarded. In the first phase, the program is reserved only for creators in the United States and can be subscribed to here.

The company takes great care to chaperone the creators and examines additional means to capitalize on the content they produce. To make money it will also include commercials between videos in a format similar to that of Tiktok.

 

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Fighting Tiktok: Facebook Adds Short Videos to the App - /10

Summary

Using the ticker-compatible feature that will currently only be available in the U.S. app, content creators will be able to create videos directly on Facebook, and share them on Instagram Reels and Facebook as well.

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