Google Changes Algorithm, More Visibility to Original Content

Google updates the algorithm to give more visibility to original content. “Among the search results we were the first to see the most recent and complete version of a news story, now we have made changes to highlight the article that we identify as the most significant ‘original reporting’. These articles are guaranteed a position of greater visibility and longer, “explains Google News editor Richard Gingras in an official post.

Furthermore, the Mountain View company assigns the “very high quality” rating to those original news “that provide information that would not be known if the article had not revealed it. The original and thorough investigative investigations require expertise and a considerable expenditure of time and effort “. And to take into consideration the general reputation of the publisher in terms of original reporting, to which prestigious awards such as the Pulitzer or a history of excellent journalism contribute, which “represent tangible proofs of a positive reputation”.