Lacoste Replaces Crocodile Logo With Endangered Species

Lacoste has swapped its distinctive crocodile logo for one of 10 threatened animal species on a series of limited-edition polo shirts, designed to bring attention to the global state of biodiversity.

The limited edition Lacoste x Save Our Species polo shirts, which feature endangered animals such as the Sumatran Tiger and the Anegada Rock Iguana in place of the famous crocodile, were launched during the brand’s runway show at Paris Fashion Week on 1 March 2018 and sold out immediately.

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