The Microsoft Advertising service has announced that it no longer supports Twitter: advertisers who want to go through it will no longer be able to create a campaign on the social network. This was enough to stir up the anger of Elon Musk who wants to sue Microsoft.

New controversy between Twitter and Microsoft. The latter’s advertising service, Microsoft Advertising (formerly Bing Ads) has announced that it is withdrawing from Twitter by no longer offering advertisers to advertise there. Everything suggests that this would be linked to the end of the free API of the social network. A decision that is not at all to please Elon Musk, who wants to go to court.

MICROSOFT ADVERTISING LEAVES TWITTER, LIKELY BECAUSE OF PAID API

On a help page on its site, Microsoft Advertising states that “As of April 25, 2023, Cross-Platform Smart Campaigns will no longer support Twitter. After this date, it will no longer be possible for users to access their account from Microsoft’s management tool, create and manage tweet drafts, schedule them or view the engagement of their tweets. . Microsoft specifies that the other functionalities for other social networks will continue to be effective.

If we do not know the exact reason for this interruption of service, we can think that it is related to the end of the free API of Twitter. For several months, many Twitter bots and services have had their access to the API closed. The social network has started marketing the paid version of its program with subscriptions costing several hundred dollars a month.

ELON MUSK WANTS TO TAKE MICROSOFT TO COURT

The information was shared by the independent Twitter Daily News account on the blue bird social network. Elon Musk responded to the announcement saying, “They trained illegally using Twitter data. Trial time.” In response to journalist Brian Krassenstein pointing out to him Twitter‘s problems, he replied that he was “open to ideas, but ripping off the Twitter database, demonetizing it (removing the ads) and then selling our data to others is not a winning solution”.

NEWS: Microsoft drops Twitter from its advertising platform as they refuse to pay Twitter’s API fees. pic.twitter.com/dY6YBIxjo5

— T(w)itter Daily News  (@TitterDaily) April 19, 2023

In his statements, the CEO of the social network remains quite vague and it is not clear what he is accusing Microsoft of and has provided no evidence of manipulation of the Twitter database by Microsoft. But as Neowin points out, “Musk may accuse Microsoft of using Twitter‘s API to train its AI services like Bing Chat. »

NEWS: Microsoft drops Twitter from its advertising platform as they refuse to pay Twitter’s API fees. pic.twitter.com/dY6YBIxjo5

— T(w)itter Daily News  (@TitterDaily) April 19, 2023

In his statements, the CEO of the social network remains quite vague and it is not clear what he is accusing Microsoft of and has provided no evidence of manipulation of the Twitter database by Microsoft. But as Neowin points out, “Musk may accuse Microsoft of using Twitter‘s API to train its AI services like Bing Chat. »