Primark Agrees to Freeze Children’s Fashion Prices Amid Rising Inflation

Primark has committed through a statement shared on its website to freeze the prices of its essential offer of children’s products in the context of this crisis that is increasing the cost of living around the world.

“Penneys will protect the prices of more than a thousand of its essential children’s products to help families face the increase in the cost of living,” they have explained in this document.

Damien O’Neill, director of Penneys Ireland and NI, said: “Offering the best value for money to our Penneys customers has always been at the heart of our brand, and is more important than ever today.”

“We hope that by protecting the prices of our essential items for children we can help in some way, especially as we enter the expensive back-to-school season.”

The decision makes sense considering that young children grow a lot in a short time and given that Primark’s main target, due to its low prices, are mainly people with limited economic resources, who are most affected by economic crises. , since they only see their situation worsened, blocking these prices would help to satisfy this basic demand of children.

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Summary

Primark has committed through a statement shared on its website to freeze the prices of its essential offer of children's products in the context of this crisis that is increasing the cost of living around the world.

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