Simba is A “Bed in the Box”
Currently, there is a company called Simba in the UK . Founded in 2016, the company has sold over 200,000 mattresses over two years with start-ups, and has surprised the world by collecting tens of thousands of top rated ratings from consumer organizations.
Simba is a “bed in a box” product that has been racing for years. This term, which is a gaggle, means that the bed is in the box. It means putting a mattress in a compressed state in a small box and selling it.
In order to put a large mattress into a small box, advanced technology is required to soften the texture and feel as much as possible. Casper, the start-up company in the United States, has brought this technology to the world and has been selling more than $ 15 billion.
As sales increased, American consumer organizations featured articles. According to Consumer Reports, the technology developed in 2007 is called Bed Merge Box.
Bill Bradley, an engineer living in Johnson City, Texas, said it was hard to move and could be compressed enough to be delivered in a small box for delivery, installation, and other difficult bed mattresses.
Having confirmed this technology, he will establish a company called Bed in a Box in 2014 seven years later. And a machine capable of compressing the mattress made of foamed rubber into a shopping box.
He called the machine ‘Made Mermaid Box’. However, his products did not have a big impact on the existing market. The change in market dominance comes from companies such as Casper, Tuft & Needl.
The mass market of mattresses that these companies can not carry around is selling online, and the market for mattresses where traditional sales methods are maintained has begun to change dramatically.
Claudette Ennis, a mattress critic on Consumer Literature, said, “People have been struggling for a long time to change bed mattresses.” This was because the process of changing bed mattresses was so difficult.
But now things have changed. “The novelty idea that the mattress is small and light enough to sell it online has moved consumers,” Ennis said.
Silicon Valley mobilized compression mattress development
According to statistics, the US market share of ‘Made in Merck’ products in 2014 was 6%. And by early this year, the ratio doubled to 12 percent.
In recent years, competing companies are continuing to introduce new technologies, such as injecting a built-in spring device into a ‘Made in Merchant’ product or developing another type of air mattress that can fit inside a box.
Many start-up companies are emerging for the newly formed market, and there is a slogan common to these companies. ‘I will be responsible for the comfortable sleep of consumers’.
Simba, introduced earlier, is also one of the companies that advertises similar ads. They are capturing the hearts of consumers by emphasizing their own materials, springs, and special structures and designs.
Simba was founded in February 2016 by three engineers Steve Reid, James Cox and Andrew McClements.
One of the founders, Reid, said in an interview with Guardian magazine on Tuesday, “Simba products include Silicon Valley innovations,” he said. “In the meantime, 10 million people using Simba mattresses around the world “He said.
Through this, Simba was able to create a mattress with spring and foam rubber in five steps.
“Humanity has been constantly thinking about comfortable sleeping and developing new ways,” Reid said.
One of them is the temperature change. “Simba has put a temperature control feature on the pillow, and it has been contracted with NASA for technical support,” Reid said.
Consumer groups generally agree that such advanced science is being applied to bed mattresses. However, concerns over excessive competition are being expressed.
As new materials are applied for the development of new mattresses, there are concerns about volatile organic compounds that generate odor and ozone.
The rejection rate is also very high. According to the US Big Data analysis company ‘1010 data (1010data)’, the defective product recovery rate of ‘Made in Merge’ products is 7%, which is more than three times higher than the 2.2%
Despite the controversy, the ‘Made in Merchant’ market is still expanding. The market is shaped by high-tech science, and there is an intense battle between scientists aiming for a comfortable sleep.