The Fashion Industry is One of The Most Polluting in the World

The fashion industry is one of the most polluting in the world, accounting for 4% of global CO2eq emissions and 20% of industrial pollution in the oceans; and textile products account for around 5% of waste in landfills. The social impact is also high, because, unfortunately, this is an industry in which some suppliers still have unacceptable practices – child labor, extremely low wages and precarious working conditions.

To reduce the negative impact of the fashion industry, it is necessary to rethink the production process, increase the use and durability of the pieces and transform this segment into a circular industry, instead of the current linear model. In the circular economy, products are recycled at the end of use, while the linear model has a cycle of production, consumption and disposal of parts.

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It is in this context that Enjoei appears as one of the solutions for this industry. Enjoei was founded in 2009 as a blog to sell used clothes and accessories. But the business grew, became professional, in early November Enjoei made its IPO at B3, and its shares started to be traded under the code ENJU3.

Buying a used part prolongs the use cycle of that part, and prevents a new part from being produced (thus avoiding the negative environmental and social impact of producing that part). In addition, if people start to view clothing items as something that can be resold, they are likely to look for better quality items that have resale value – increasing the chance of consuming items made by companies that have environmental and social concerns. Finally, buying something second-hand, for a price less than something new, gives people who are unable to purchase a new product have access to that product.