Tinder Adapts to Corona to Allow Video Calls

Tinder is expected to launch a new one-to-one video call platform over the coming year; Match Group, the owner of Tinder, announced the new feature during the company’s financial statements meeting. At this point, the details are unclear and it is unknown when exactly it will be launched, but the company noted that it will happen “this year.” The very announcement of the feature is great news for users, with the move being an attempt to adapt the platform to the current situation where closure and social distance make it difficult to meet people. This is one of the biggest changes Tinder has made since its inception. However, there are also quite a few people who fear that people will take advantage of this new update.

While it is easier to filter abusive content that is sent in messages, the company seems likely to encounter many difficulties in analyzing abusive video content. On the one hand, the company will try to keep users private, and on the other hand in case of reporting a violation, artificial intelligence or a person will have to monitor the call and see if there really was a breach, which may violate the users privacy. In the world, it is assumed that the company will incorporate video processing capabilities that will alert if there is a violation of the terms. More users will have to get used to the new idea of ​​having video calls and not messaging through messages.

The company shared usage data during the Corona epidemic: while most users are in quarantine and unable to meet the platform adjustments. Despite the closure, Tinder reports a significant increase that reached “all-time highs.” Women under the age of 30 increased their average use by 37 percent, compared with the months of April and February. She also shared that the average number of daily messages sent across all company products, including match.com, Hinge and OkCupid in April, was 27 percent higher than in the last week of February, and users under the age of 30 saw a 35 percent increase.

However, the company reported a decline in users paying for additional platform services. During the reports, company representatives reassured that the number is still significantly larger than last year’s figures. “As the closure continued, so too did we see an impact on young men, while there was some recovery among the over-30s,” the company noted.

 

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Tinder is expected to launch a new one-to-one video call platform over the coming year; Match Group, the owner of Tinder, announced the new feature during the company's financial statements meeting.

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