Tous expands his catalog with a first collection of nail jewelry, Tous Claws. It is a capsule made up of pieces of silver, silver vermeil and natural gems such as topaz, chalcedony, carnelian, onyx and sodalite, and decorative steel plates.

This new product line “was born as a native digital project, designed by and for users, through the integration of the TikTok community in the product development process,” they explain from Tous.

The brand launched a challenge on the social network through which various manicure artists (or nail artists) encouraged users to create proposals with the pieces from the collection.

The outfit with the most votes in the contest is sold as a limited edition kit that can be purchased exclusively at Tous stores in Serrano (Madrid) and Rambla Catalunya (Barcelona), two establishments that incorporate the company’s latest commercial concept. . In addition, the firm distributes a selection of pieces for the nails in its e-commerce.

Tous is immersed in a period of change, marked by the implementation of its Tous Next strategic plan and by the incorporation of new profiles into its management team, such as Xavier Rebes, head of digital strategy and innovation.

The centennial house experienced powerful growth in 2021, with sales of 384 million euros, only 2.8% below those of 2019, as well as net profits of 22.3 million euros. His goal for 2022, in the absence of official confirmation, was to reach 400 million euros.