A Pair of Air Worn by Michael Jordan Sold at Auction for $ 615,000

Hülya Karahan: Production Editor

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On Thursday, a pair of sneakers worn by basketball star Michael Jordan was acquired for more than $ 615,000, auction house Christie’s announced.

This pair of red and white sneakers is now the most expensive in the world. A total of nine pairs of shoes that were worn or owned by the ex-Chicago Bulls star were sold, for an aggregate amount of $ 931,875. Eleven pairs were offered in total by Christie’s.

This is not the first time that such stunts have been achieved with shoes associated with Michael Jordan. Two sales have already taken place in 2013 and then in 2017, for an amount of $ 104,000 that year. In May 2020, Sotheby’s sold another pair of Air Jordan 1s, used in a game, online for $ 560,000. “What is most astonishing is the price. We are reaching records “, comments Pierre Demoux, journalist at Les Echos and author of L’odyssée de la basket: How sneakers have worked on the world (La Tengo, 2019).

And for good reason: in the sneaker resale market, “rare pairs of shoes reach up to 10,000 or 20,000 dollars,” continues Pierre Demoux. For several years, specialized sneaker resale sites have developed. First ignored by shoe brands, they were later fueled by their limited editions, contributing to the price hike.

In the case of the Air Jordan sale, one of the main resale platforms – Stadium Goods – has joined forces with Christie‘s. An exchange of good practices that allows auction houses to reach younger customers and increase online sales, and shoe resale platforms to consolidate their place and their business.

But the record-breaking Air Jordan sale was made possible above all by the basketball player’s extraordinary personality, the subject of Netflix’s hit documentary The Last Dance. “I do not see who other than Michael Jordan could achieve these prices among athletes. It’s also a cultural phenomenon that goes beyond sneake

In 2019, a collection of 100 pairs of “the rarest in history” sneakers was sold by Sotheby’s for a total of $ 1.2 million. The buyer? Miles Nadal, a Canadian auto investor who didn’t know much about the market according to this article in the American magazine New Yorker.

 

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Adjugé 615.000 $ ! Avec ces baskets Nike portées par la légende Michael Jordan, ces chaussures de sport deviennent les plus chères de l’histoire. la maison Christie’s a dépassé le précédent record réalisé mi-mai par sa concurrente Sotheby’s pour un modèle similaire. la paire a été portée lors d’une rencontre amicale disputée le 25 août 1985 à Trieste, en Italie. Ce match est connu pour une action précise, lorsque Michael Jordan s’est envolé pour dunker, provoquant un choc qui a fait exploser le plexiglas. La chaussure gauche en avait conservé un morceau dans sa semelle. #auction #auctions #mickaeljordan #airjordan #sportlover #dunk #christies #sothebys #worldrecord #enchères #enchère #ventesauxencheres #expertise #commissairepriseur #commissairepriseur #storytelling #inspiration #1985 #airjordan1 #jordan

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A Pair of Air Worn by Michael Jordan Sold at Auction for $ 615,000

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