Coca-Cola Japan has Announced a New Fanta Targeting People in their 30s and 40s.

, Coca-Cola Japan has introduced “Fanta for adults” and “Fanta Premier Grape“, which are significantly different in appearance and taste.Fanta’s taste for adults is said to have a strong sweetness and astringency of grapes.

It uses grape juice and mashed puree, and the juice content is 13%, the highest ever in Fanta history. Even though it is a carbonated beverage, it is necessary to gently turn it over and mix it before drinking, as it will separate if left out. Yoshikazu Shimaoka of Japan Coca-Cola says that the key is to regain the fans of the former brand.

Adultization has also appeared in sweets.

Morinaga’s ramune has a grain size that is 1.5 times larger than the conventional size, and emphasizes eating response. Just one month after the product was released, it became a big hit with the planned sales volume for the year.

Atsuko Ehara of the Morinaga Confectionery Marketing Headquarters says, “The little ramune I used to eat when I was little. I think the fact that both myself and my sweets have grown has won the support of our customers.”

This video and article is a recomposition of the content of TV Tokyo “World Business Satellite” (broadcast February 18, 2020).

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Coca-Cola Japan has Announced a New Fanta Targeting People in their 30s and 40s.

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